ICT Media

Internet Advertising market (Type of device, mode of advertisement, Ad format, industry verticals and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

  • ALL178789
  • 0 Pages
  • November 1999
  • ICT Media

Internet advertising is an online platform for advertisers to promote and market their products and services.  Numerous companies, today, channel their market strategies onto mediums of internet advertising. The ability of Internet advertising to provide an advertiser with greater return on investment is encouraging the advertisers to invest in it. Internet advertising primarily comprises of display advertising, search engine optimisation and social media marketing. In comparison with TV advertising, Internet advertising has proved to be an effective solution for controlling the operative cost of advertising. Internet advertising finds increasing importance in domestic and international businesses. Ability of internet advertising to provide an advertiser to geo-target their customer base, is an additional benefit of this media. 

The advertising market has witnessed a global shift of television based mediums towards digital and online advertising mediums. This shift is characterized by the dynamic growth of E commerce.  With a rise in globalization, the applications of internet and networking have found a prominent presence worldwide. This has also broadened the prospects for advertising online. However, stringent web policies and plagiarism, along with a large internet presence of ad-blocker software are the major drawbacks for online advertising.

A majority of service providers, in the internet advertising market are based in the North American region. The availability of a strong network of IT and E-commerce companies provides numerous opportunities for the internet advertising market in the United States. The growth of this market in China is supplemented by a major economic evolution and approximately 1.5 billion web users. Major Service providers in this market are Google Inc., Yahoo! Inc., MSN, AOL, and Baidu.com.  These key players are profiled in the report with detailed information on their business overview, product portfolios, financials, investments, news and recent developments.

KEY BENEFITS

  • The study provides an extensive research of the Internet Advertising market, depicting current and future orientation of the market position
  • This report qualitatively measures the market potential along with a detailed analysis of market segments. These segments outline favourable conditions for the growth of the Internet Advertising market
  • The report covers an in-depth analysis of major factors influencing the Internet Advertising market and highlights the key market drivers and restraints 
  • Porters Five Forces model is used to analyse the potency of buyers & suppliers, and highlight the competitive structure of the market. This will enable the market players in developing effective strategies
  • Industry Value chain analysis highlights the key intermediaries and elaborates their roles and value addition at every stage in the chain

MARKET SEGMENTATION
The market is segmented on the basis of type of device, mode of advertisement, Ad format, industry verticals and geography.

Market by Type of device:

  • Desktop
  • Mobile devices 
  • Market by mode of advertisement
  • Publisher web site
  • Email
  • Social media web site
  • Application sponsoring

Market by Ad Format

  • Search
  • Display/banner
  • Mobile
  • Digital Video
  • Classified
  • Lead generation
  • Rich media
  • Sponsorship

Market by Industry verticals

  • Retail
  • Financial Services
  • Auto
  • Telecom
  • Leisure travel
  • FMCG
  • Computing products
  • Pharma & Healthcare
  • Media & Entertainment

Market by Geography

  • North America
  • Europe
  • Asia-Pacific 
  • Latin America

Key Players

  • Google Inc.
  • Yahoo! Inc.
  • MSN
  • AOL
  • Baidu.com
  • Bing
  • Exalead
  • IceRocket.com
  • YouTube
  • Microsoft
Please Select Format

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Text Analytics Technology Asia-Pacific Market Research Report, 2014 - 2020

Text analytics is a process of extracting meaningful information from unstructured data. Text analytics also known as text mining, supports the decision-making system. This is an emerging technology prevalent among ...

July 2017  |   Price:$ 2850    | Pre Book Price:$ 2850

Read More >>

World Enterprise Asset Management Market - Opportunities and Forecast, 2014 - 2020

The optimal lifecycle management solution that manages the assets of a company is termed as Enterprise Asset Management (EAM). Furthermore, the subjects covered by EAM consists of operations, design, and ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

North America Fire Protection Systems Market - Opportunities and Forecasts, 2014-2020

Fire protection systems (or FPS), are equipment that mitigate the unwanted impact of potentially cataclysmic fires. Often referred as active fire protection, these systems help in the manual and automatic ...

July 2017  |   Price:$ 3390    | Pre Book Price:$ 3390

Read More >>

Data Center Cooling Asia-Pacific Market Research Report, 2014 - 2020

Data center is a physical arrangement of networked devices including servers and other networking devices that are used by companies for collection, processing and organizing large volumes of data. Data ...

July 2017  |   Price:$ 2850    | Pre Book Price:$ 2850

Read More >>

Global Digital Impression Stand Alone Scanners Market (Technology and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Digital Impression Stand Alone Scanners are the devices that capture accurate digital impressions of the components of visible hard and soft tissues. It is used as a substitute for conventional ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Smart Glass and Smart Windows Market (Technology, Application, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Smart glass or smart windows are made up of special glass that changes the amount of light transmitted through it on the basis of voltage, heat or light supplied. As ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

2017 © Copyright Big Market Research

View Pricing >>