ICT Media

Internet Ad Spending Market in APAC 2015-2019

  • TEC250708
  • 90 Pages
  • June 2015
  • ICT Media
About Internet Ad Spending

Online advertising is a medium that uses the internet for advertising a product or services. It is one of the most popular media of advertising because of its wide reach, flexibility, and accessibility. One of the benefits of internet advertising is that it can be customized, making consumer targeting more efficient and precise. The global internet footprint grew rapidly from 2.4 billion in 2013 to more than 3.5 billion in 2015. Most of the developed regions has the internet penetration of more than 80%. Companies are spending more on internet advertising due to its wide reach. Also, companies are using the internet ad as a platform to interact with customers, sell products, build brand loyalty, increase customer retention, improve customer experience and ultimately build customer advocacy.

Technavio's analysts forecast the internet ad spending market in APAC to grow at a CAGR of 13.16% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the internet ad spending market in APAC for the period 2015-2019.

Technavio's report, Internet Ad Spending Market in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes the profiles of key vendors operating in this market.

Key Vendors
adSage
eBay
Facebook
Google
Innity
Microsoft
Yahoo

Other Prominent Vendors
Alibaba
Amazon
Amobee
AOL
Apple
Axiata
Baidu
BBC Advertising
Chartboost
Chitika
Deutsche Telekom
DGM
Flurry
HasOffers
IAB
InMobi
InterActive
Media.net
Millennial Media
MoPub
Nielsen
Ogilvy & Mather Advertising
Opera Mediaworks
Orange Business Services
Sina
The Walt Disney Company
Tencent
Twitter
Vungle
Xaxis

Market Driver
Growing Cellphone Usage
For a full, detailed list, view our report

Market Challenge
Ethical Issues
For a full, detailed list, view our report

Market Trend
Surge in Mobile Advertising
For a full, detailed list, view our report

Key Questions Answered in this Report
What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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