Innovation in Food Packaging 2013is a detailed analysis of and insight into recent packaging innovations in the global food market related to key trends, drivers, and issues
The report is a result of extensive research to provide a comprehensive understanding of the global food market and packaging consumption; this clearly establishes market trends, packaging dynamics, and areas of future growth.
Detailed coverage of key packaging innovations in the global food market, such as plastic trays that look like aluminum, but can still be used in the microwave. Pack materials and components covered include rigid plastics, flexible plastics, paper & board, rigid metal, glass, closures, labels and adhesives.
Packaging innovations are related to the key drivers of consumer demand (such as tamper proofing with the Sure Strip from Tri Star Packaging for salad bowls), cost savings (such as weight reduction by Sainsburys, replacing glass with plastic Peanut butter jars), sustainability (such as using biomass films like Innovias NatureFlex) and logistics efficiency (such as Remias square sauce pots from RPC to improve pack density).
Key drivers are related to trends in the global food market such as a requirement for convenient food solutions for fragmented meal times, like Unilevers Pot Noodle GTi, microwaveable in 2 minutes.
Why was the report written?
The constantly changing nature of consumers and converters packaging demand makes it difficult to understand exactly which packaging containers and formats will be the focus of future growth. This reports clarifies and quantifies future demand patterns and the types of innovations best placed to exploit them, so packaging manufactures and suppliers can plan for the future in confidence.
What is the current market landscape and what is changing?
As consumer product demand evolves, the dynamics between different packaging types also evolves favoring some packaging types and formats and leaving others increasingly out of line with demand patterns. As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future.
What are the key drivers behind recent market changes?
Packaging suppliers need to react to the changing demands of customers, consumers and regulation in order to plan for the future. But its not all cost reduction and light weighting. Packaging needs to adapt to a more complex picture of how consumption needs vary by product category and its positioning. More specific product positioning by finished goods manufacturers and retailers in many cases means more specifically tailored packaging creating opportunities for the industry.
What makes this report unique and essential to read?
This report provides a comprehensive analysis of the food packaging landscape, including a mix of food market data related to recent and future packaging innovations, which are identified across rigid plastics, flexible packaging, paper & board, rigid metal, glass, and closures, labels and adhesives, along with results of a survey of leading players in the packaging industry.
In tougher economic times, pressure is on packaging. Undoubtedly keeping costs low is key in many areas, but other market drivers also create opportunities for new formats and innovation and knowing these is key to developing and offering further value, helping counter some of the economic pressures.
While the industry believes cost is key, the consensus is that impulse & convenience driven categories (such as confectionery and prepared meals) offer the greatest opportunities. The industry needs to effectively target these areas to combat the relentless focus on costs elsewhere.
Sustainability has been a major innovation driver in the Rigid Plastics packaging sector with a focus on recycling, either by using recycled plastics such as rPET or being recyclable by enabling different materials to be separated for easier collection.
Increased consumer environmental awareness and packaging regulations are pushing the use of solvent-less, water-based or biodegradable sealants, adhesives and labelling.