Market outlook of indoor LBS market in SEA
Technavios market research analyst predicts the indoor LBS market in SEA to grow at a CAGR of around 90% during the forecast period. Proximity-based mobile marketing and advertising is the primary growth driver for this market. Proximity-based solutions provide not only relevant offers and information to customers but also help companies to track data regarding people at different venues and locations, and discover common traffic patterns to understand and analyze consumer buying behavior.
The rising popularity of smartphones is anticipated to drive the market growth during the forecast period. Also, due to mobile Internet that provides real-time information and context aware services by leveraging cloud technology, highly personalized location services have been provided to retailers. These solutions help to maintain high customer engagement increasing retailer sales.
Segmentation of indoor LBS market in SEA by industry
Retailers are delivering navigation and product details to assist the customer for better purchase decisions. The retail industry constitutes approximately 60% of the overall market.
Segmentation of indoor LBS market in SEA by product
Location and alerts
Location-based advertising services
Secure transactions and redemptions
Analytics and insights
Competitive landscape and key vendors
The indoor LBS market includes many stakeholders such as application developers, map providers, data providers, platform providers, location-aware application, and media providers. The development of innovative LBS solutions such as the use of LED fixtures automatically increases customer demand. Hence, many businesses across industries are deploying indoor LBS leading to increased competition.
The key vendors in the market are
Other prominent vendors in the market include Cartogram, Foursquare, IndoorAtlas, Insiteo, Micello, Near (AdNear) , Qualcomm IZat, and Shopkick.
Key questions answered in the report include
What will the market size and the growth rate be in 2020?
What are the key factors driving the indoor LBS market in SEA?
What are the key market trends impacting the growth of the indoor LBS market in SEA?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the vendors in the indoor LBS market in SEA?
What are the key outcomes of the five forces analysis of the indoor LBS market in SEA?
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