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Global Fashion Influencer Market ing Size study, by Influencer Type (Mega influencers, Macro influencers, Micro influencers, Nano influencers), Fashion (Beauty & Cosmetics, Apparel, Jewellery & Accessories) and Regional Forecasts 2020-2027

  • BIZ4302332
  • 200 Pages
  • April 2021
  • Consumer Goods
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Global Fashion Influencer Marketing Market is valued approximately at USD 1.5 billion in 2019 and is anticipated to grow with a healthy growth rate of more than 11.1% over the forecast period 2020-2027. Fashion Influencer Marketing is a form of social media marketing that relies on endorsements and product mentions from influencers who have a large social following and are thought to be experts. The increasing use of internet, decreasing cost of internet services has led the adoption of Fashion Influencer Marketing across the forecast period. For Instance: as per IBEF , India's internet users rose from 445.96 million in 2017 to 829 million in 2021 India had 665.31 million internet subscribers as of June 2019.However, credit card frauds, banking frauds impedes the growth of the market over the forecast period of 2020-2027. Also, with the increasing online shopping websites, social media marketing, the adoption & demand for Fashion Influencer Marketing is likely to increase the market growth during the forecast period.

The regional analysis of global Fashion Influencer Marketing market is considered for the key regions such as Asia Pacific, North America, Europe, Latin America and Rest of the World. Europe is the leading/significant region across the world in terms of market share owing to the cheap rates of internet and promptness & affordability of online shopping and E-Commerce services coupled with the well-established internet infrastructure. Whereas, Asia-Pacific is also anticipated to exhibit highest growth rate / CAGR over the forecast period 2020-2027. Factors such as rising usage of internet, would create lucrative growth prospects for the Fashion Influencer Marketing market across Asia-Pacific region.

Major market player included in this report are:

AspireIQ

HYPR Brands

InfluencerDB

IZEA

Klear

Launchmetrics

Mavrck

Socially Powerful

Speakr Inc.

Upfluence Inc.

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:

By Influencer Type

Megainfluencers

Macroinfluencers

Microinfluencers

Nanoinfluencers

Fashion Type

Beauty & Cosmetics

Apparel

Jewelry & Accessories

By Region:

North America

U.S.

Canada

Europe

UK

Germany

France

Spain

Italy

ROE

Asia Pacific

China

India

Japan

Australia

South Korea

RoAPAC

Latin America

Brazil

Mexico

Rest of the World

Furthermore, years considered for the study are as follows:

Historical year – 2017, 2018

Base year – 2019

Forecast period – 2020 to 2027

Target Audience of the Global Fashion Influencer Marketing Market in Market Study:

Key Consulting Companies & Advisors

Large, medium-sized, and small enterprises

Venture capitalists

Value-Added Resellers (VARs)

Third-party knowledge providers

Investment bankers

Investors

Chapter 1. Executive Summary

1.1. Market Snapshot

1.2. Global & Segmental Market Estimates & Forecasts, 2018-2027 (USD Billion)

1.2.1. Fashion Influencer Marketing Market, by Region, 2018-2027 (USD Billion)

1.2.2. Fashion Influencer Marketing Market, by Influencer, 2018-2027 (USD Billion)

1.2.3. Fashion Influencer Marketing Market, by Fashion Type, 2018-2027 (USD Billion)

1.3. Key Trends

1.4. Estimation Methodology

1.5. Research Assumption

Chapter 2. Global Fashion Influencer Marketing Market Definition and Scope

2.1. Objective of the Study

2.2. Market Definition & Scope

2.2.1. Scope of the Study

2.2.2. Industry Evolution

2.3. Years Considered for the Study

2.4. Currency Conversion Rates

Chapter 3. Global Fashion Influencer Marketing Market Dynamics

3.1. Fashion Influencer Marketing Market Impact Analysis (2018-2027)

3.1.1. Market Drivers

3.1.2. Market Challenges

3.1.3. Market Opportunities

Chapter 4. Global Fashion Influencer Marketing Market: Industry Analysis

4.1. Porter’s 5 Force Model

4.1.1. Bargaining Power of Suppliers

4.1.2. Bargaining Power of Buyers

4.1.3. Threat of New Entrants

4.1.4. Threat of Substitutes

4.1.5. Competitive Rivalry

4.1.6. Futuristic Approach to Porter’s 5 Force Model (2017-2027)

4.2. PEST Analysis

4.2.1. Political

4.2.2. Economic

4.2.3. Social

4.2.4. Technological

4.3. Investment Adoption Model

4.4. Analyst Recommendation & Conclusion

Chapter 5. Global Fashion Influencer Marketing Market, by Influencer

5.1. Market Snapshot

5.2. Global Fashion Influencer Marketing Market by Influencer, Performance - Potential Analysis

5.3. Global Fashion Influencer Marketing Market Estimates & Forecasts by Influencer 2017-2027 (USD Billion)

5.4. Fashion Influencer Marketing Market, Sub Segment Analysis

5.4.1. Megainfluencers

5.4.2. Macroinfluencers

5.4.3. Microinfluencers

5.4.4. Nanoinfluencers

Chapter 6. Global Fashion Influencer Marketing Market, by Fashion Type

6.1. Market Snapshot

6.2. Global Fashion Influencer Marketing Market by Fashion Type, Performance - Potential Analysis

6.3. Global Fashion Influencer Marketing Market Estimates & Forecasts by Fashion Type 2017-2027 (USD Billion)

6.4. Fashion Influencer Marketing Market, Sub Segment Analysis

6.4.1. Beauty & Cosmetics

6.4.2. Apparel

6.4.3. Jewelry & Accessories

Chapter 7. Global Fashion Influencer Marketing Market, Regional Analysis

7.1. Fashion Influencer Marketing Market, Regional Market Snapshot

7.2. North America Fashion Influencer Marketing Market

7.2.1. U.S. Fashion Influencer Marketing Market

7.2.1.1. Influencer breakdown estimates & forecasts, 2017-2027

7.2.1.2. Fashion Type breakdown estimates & forecasts, 2017-2027

7.2.2. Canada Fashion Influencer Marketing Market

7.3. Europe Fashion Influencer Marketing Market Snapshot

7.3.1. U.K. Fashion Influencer Marketing Market

7.3.2. Germany Fashion Influencer Marketing Market

7.3.3. France Fashion Influencer Marketing Market

7.3.4. Spain Fashion Influencer Marketing Market

7.3.5. Italy Fashion Influencer Marketing Market

7.3.6. Rest of Europe Fashion Influencer Marketing Market

7.4. Asia-Pacific Fashion Influencer Marketing Market Snapshot

7.4.1. China Fashion Influencer Marketing Market

7.4.2. India Fashion Influencer Marketing Market

7.4.3. Japan Fashion Influencer Marketing Market

7.4.4. Australia Fashion Influencer Marketing Market

7.4.5. South Korea Fashion Influencer Marketing Market

7.4.6. Rest of Asia Pacific Fashion Influencer Marketing Market

7.5. Latin America Fashion Influencer Marketing Market Snapshot

7.5.1. Brazil Fashion Influencer Marketing Market

7.5.2. Mexico Fashion Influencer Marketing Market

7.6. Rest of The World Fashion Influencer Marketing Market

Chapter 8. Competitive Intelligence

8.1. Top Market Strategies

8.2. Company Profiles

8.2.1. AspireIQ

8.2.1.1. Key Information

8.2.1.2. Overview

8.2.1.3. Financial (Subject to Data Availability)

8.2.1.4. Product Summary

8.2.1.5. Recent Developments

8.2.2. HYPR Brands

8.2.3. InfluencerDB

8.2.4. IZEA

8.2.5. Klear

8.2.6. Launchmetrics

8.2.7. Mavrck

8.2.8. Socially Powerful

8.2.9. Speakr Inc.

8.2.10. Upfluence Inc

Chapter 9. Research Process

9.1. Research Process

9.1.1. Data Mining

9.1.2. Analysis

9.1.3. Market Estimation

9.1.4. Validation

9.1.5. Publishing

9.2. Research Attributes

9.3. Research Assumption

List of Tables

TABLE 1. Global Fashion Influencer Marketing market, report scope

TABLE 2. Global Fashion Influencer Marketing market estimates & forecasts by Region 2017-2027 (USD Billion)

TABLE 3. Global Fashion Influencer Marketing market estimates & forecasts by Influencer 2017-2027 (USD Billion)

TABLE 4. Global Fashion Influencer Marketing market estimates & forecasts by Fashion Type 2017-2027 (USD Billion)

TABLE 5. Global Fashion Influencer Marketing market estimates & forecasts by Form 2017-2027 (USD Billion)

TABLE 6. Global Fashion Influencer Marketing market estimates & forecasts by Farm Type 2017-2027 (USD Billion)

TABLE 7. Global Fashion Influencer Marketing market by segment, estimates & forecasts, 2017-2027 (USD Billion)

TABLE 8. Global Fashion Influencer Marketing market by region, estimates & forecasts, 2017-2027 (USD Billion)

TABLE 9. Global Fashion Influencer Marketing market by segment, estimates & forecasts, 2017-2027 (USD Billion)

TABLE 10. Global Fashion Influencer Marketing market by region, estimates & forecasts, 2017-2027 (USD Billion)

TABLE 11. Global Fashion Influencer Marketing market by segment, estimates & forecasts, 2017-2027 (USD Billion)

TABLE 12. Global Fashion Influencer Marketing market by region, estimates & forecasts, 2017-2027 (USD Billion)

TABLE 13. Global Fashion Influencer Marketing market by segment, estimates & forecasts, 2017-2027 (USD Billion)

TABLE 14. Global Fashion Influencer Marketing market by region, estimates & forecasts, 2017-2027 (USD Billion)

TABLE 15. Global Fashion Influencer Marketing market by segment, estimates & forecasts, 2017-2027 (USD Billion)

TABLE 16. Global Fashion Influencer Marketing market by region, estimates & forecasts, 2017-2027 (USD Billion)

TABLE 17. U.S. Fashion Influencer Marketing market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 18. U.S. Fashion Influencer Marketing market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 19. U.S. Fashion Influencer Marketing market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 20. Canada Fashion Influencer Marketing market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 21. Canada Fashion Influencer Marketing market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 22. Canada Fashion Influencer Marketing market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 23. UK Fashion Influencer Marketing market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 24. UK Fashion Influencer Marketing market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 25. UK Fashion Influencer Marketing market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 26. Germany Fashion Influencer Marketing market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 27. Germany Fashion Influencer Marketing market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 28. Germany Fashion Influencer Marketing market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 29. RoE Fashion Influencer Marketing market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 30. RoE Fashion Influencer Marketing market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 31. RoE Fashion Influencer Marketing market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 32. China Fashion Influencer Marketing market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 33. China Fashion Influencer Marketing market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 34. China Fashion Influencer Marketing market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 35. India Fashion Influencer Marketing market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 36. India Fashion Influencer Marketing market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 37. India Fashion Influencer Marketing market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 38. Japan Fashion Influencer Marketing market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 39. Japan Fashion Influencer Marketing market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 40. Japan Fashion Influencer Marketing market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 41. RoAPAC Fashion Influencer Marketing market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 42. RoAPAC Fashion Influencer Marketing market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 43. RoAPAC Fashion Influencer Marketing market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 44. Brazil Fashion Influencer Marketing market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 45. Brazil Fashion Influencer Marketing market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 46. Brazil Fashion Influencer Marketing market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 47. Mexico Fashion Influencer Marketing market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 48. Mexico Fashion Influencer Marketing market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 49. Mexico Fashion Influencer Marketing market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 50. RoLA Fashion Influencer Marketing market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 51. RoLA Fashion Influencer Marketing market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 52. RoLA Fashion Influencer Marketing market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 53. Row Fashion Influencer Marketing market estimates & forecasts, 2017-2027 (USD Billion)

TABLE 54. Row Fashion Influencer Marketing market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 55. Row Fashion Influencer Marketing market estimates & forecasts by segment 2017-2027 (USD Billion)

TABLE 56. List of secondary sources, used in the study of global Fashion Influencer Marketing market

TABLE 57. List of primary sources, used in the study of global Fashion Influencer Marketing market

TABLE 58. Years considered for the study

TABLE 59. Exchange rates considered

 
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