Food & Beverages

Marketing Healthy Bakery: What Does the Consumer Really Want?

  • CAN376253
  • 25 Pages
  • March 2014
  • Food & Beverages
Summary
How do you convince a consumer to buy a fat-free, gluten-free donut when a full-fat, extra-chocolate donut is on display as well? This presentation looks at the state of the healthy bakery industry, and offers ideas and secrets to win back consumers defecting to foods perceived to be more healthful than bakery products.


Synopsis
- Understand why the bakery industry is playing catch-up on the health front.

- See how consumers are focusing more on specific nutrients to boost healthful eating.

- Observe how fatigue over health claims is changing consumer preferences and behavior.

- Find out what factors are driving changes in trust levels for health claims.

- Learn about how baked goods are using ingredients to push health, and not specific claims.

ReasonsToBuy
- What types of specific nutrient are consumers gravitating toward?

- How is consumer trust of packaged goods health claims changing?

- Which descriptors or claims are most likely to communicate nutrition to consumers?

- The use of "real food" ingredients to convey health is growing; what specific "real food" ingredients are rising in popularity for new baked goods?

- How can color or texture be used to signal improved healthfulness of baked goods products?

Key Highlights
The global bakery sector has developed an array of "better-for-you" products, overcoming many technical hurdles, but is this enough? These products need to sell and have consumers coming back for more to be successful. This presentation looks at tips, ideas, and secrets for cracking the code of marketing healthy baked goods products to consumers.
Please Select Format

Enquiry About Report

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Global Baking Ingredients Market (Ingredients, Products and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Baking ingredients such as flour, baking powder, yeast, etc., are used to make bakery products. The most popular bakery products include cakes and breads. Baking ingredients are widely used in ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Packed Food Market (Categories, Confectioneries, Type Packed Food, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Packaging of food products provide protection from external environment and maintain physical, chemical and biological structure of the food. The demand for packed food is high due to increase in ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Food Enzyme Market, Size, Share, Trends, Forecast, Global Analysis, Research, Report, Segmentation, Future Demand

Food and beverage enzymes are highly selective chemical catalysts that initiate metabolic reaction within unripe fruit and other food materials. The demand for enzyme consumption is expected to rise to ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Encapsulated Food Market (Core Phase, Shell Material, Technology, Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

Encapsulation is the process of incorporating food ingredients, enzymes and other materials into capsules. The parent market for the encapsulated food is the global food market, which was $4200 billion ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Ultra High Temperature Milk Market (Products and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

UHT milk is fresh milk that is processed in a very high temperature, pasteurized in a very less time, and then packaged in pre-sterilized containers without addition of any preservatives. ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Protein Hydrolysis Enzymes Market (Sources, Applications and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Protein hydrolysate enzymes are the amino protein which is used in the hydrolysis of bonds such as detergent industry. The protein hydrolysates are chiefly used in the removal of protein ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

2017 © Copyright Big Market Research

View Pricing >>