Food & Beverages

Greece Quarterly Beverage Tracker Report Q22013

  • CAN61018
  • 24 Pages
  • August 2013
  • Food & Beverages
Synopsis
Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the Greece beverage market
Scope
Readers are provided with a summary snap shot table showing category growth in Q22013vsQ22012, together with 2012 actual volumes, 2013 forecast volumes and projected growth

An economic mood indicator, completed by Canadeans local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.

Key highlights of the last quarters commercial beverage performance are identified and the key market drivers examined

Volumes for Q2 2013vs Q22012, full year 2012, moving annual totals (MAT) and 2013 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavours. Significant activity in the soft drinks industry is covered including recent new product introductions (detailing flavour, pack type, pack size, retail price and selected pack shots) and the latest industry news.

Private Label Soft Drinks, 2011-2013F
Summary
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator

What is the current market landscape and what is changing?
According to the European Commission and DC Ecofin, Greeces economic climate was at 89.2 points in April, 93.8 in May and 93.5 in June. The slight decline of the last month was because of the political turmoil that took place. Nevertheless these numbers are the highest recorded over the last five years. For Q2-13 the economic climate index is at 92.2 points, which is five points higher than that of Q1-13 and 13 points higher than that of Q2-12.

What are the key drivers behind recent market changes?
Inflation is expected to continue to decelerate in 2013. The budget measures of 9.4 bn, out of which 7.4 bn concerns wages cuts, pensions and social allowances that have already had an effect on private consumption, and which in turn is expected to produce stable prices. This means that after more than four decades, inflation for 2013 is expected to be zero, at 0.1-0%, while the eurozones average inflation is at 2.5%.

What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the Greece beverage industry and want more detail and analysis on this data. Canadeans Greece Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
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