Market outlook of xylitol
Technavios research analyst predicts the global xylitol market to grow at a CAGR of around 7% during the forecast period. The global xylitol market is anticipated to grow at a moderate pace owing to the demand for safe, healthy, and economic sugar substitutes. Increasing health concerns regarding lifestyle diseases such as high cholesterol, cardiovascular issues, and obesity has raised consumer awareness regarding calorie intake that in turn has propelled the demand for xylitol in the market.
Despite being driven by the growing number of people with diabetes who choose natural sweeteners to maintain blood sugar levels, the market growth is anticipated to witness challenges due to the threat from substitute products. For instance, Sorbitol is 60% as sweet as table sugar and is less expensive compared to xylitol. Sorbitol is around 60% as sweet as table sugar and is less expensive compared to xylitol. It is the most commonly used sweetener in sugar-free chewing gums and is also used in over-the-counter medicines.
Segmentation by application and analysis of the xylitol market
Pharmaceutical and personal care
The chewing gum segment accounted for nearly 675 of the market share during 2015. An increased consumption of sugar-free chewing gums worldwide is driving the growth of this segment. For instance, brands such as Gross and Wrigley only use xylitol for the manufacture of sugar-free chewing gums. Chewing sugar-free gums for 20 minutes increases the plaque pH level, reducing the risk of tooth decay.
Geographical segmentation and analysis of the global xylitol market
Europe accounted for the largest market share during 2015. The increase in the price of sugar has led to the high adoption of xylitol as a substitute in this region. Xylitol products are used in dental care products due to their non-cariogenic nature and aid in repairing minor teeth cavities. They are also used in chewing gums, ice creams, chocolates, and beverages.
Competitive landscape and key vendors
Intense competition, rapid technological advancements, and frequent changes in consumer preferences constitute significant risk factors for vendors in this market. The market is witnessing consolidation with increased competition. Also, the influx of private labels in the market is on the rise. Therefore, to survive and succeed in this intensely competitive environment, it is imperative for vendors in the market to distinguish their product and service offerings through a clear and unique value proposition. The development of innovative products by vendors is expected to help the market growth between 2016 and 2020.
The leading vendors in the market are -
CSPC Shengxue Glucose
Mitsubishi Shoji Foodtech
Other prominent vendors in the market include ZuChem, Hangzhou Shouxin Biological Technology, Novagreen, Tata Chemicals, Roquette Frres, and Thomson Biotech.
Key questions answered in the report include
What will the market size and the growth rate be in 2020
What are the key factors driving the global xylitol market
What are the key market trends impacting the growth of the global xylitol market
What are the challenges to market growth
Who are the key vendors in this market space
What are the market opportunities and threats faced by the vendors in the global xylitol market
Trending factors influencing the market shares of the Europe, North America, APAC, Latin America, and the ROW
What are the key outcomes of the five forces analysis of the global xylitol market
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