ICT Media

Global TV Advertising Market 2014-2018

  • TEC132651
  • 79 Pages
  • October 2014
  • ICT Media
About TV Advertising
TV advertising is a platform that enables advertisers to create awareness and promote their products among consumers. Since television is the largest medium to reach people across the world, TV advertisers are keen to approach advertising channel operators. Advertising on TV can be done through traditional commercial channels, multichannel advertising, or online TV advertising, which is the latest trend. Private sector companies are the major buyers in the Global TV Advertising market; however, governments and NGOs are also investing on television advertising.
TechNavio's analysts forecast the Global TV Advertising market to grow at a CAGR of 5.45 percent over the period 2013-2018.
Covered in this Report
This report covers the present scenario and the growth prospects of the Global TV Advertising market for the period 2014-2018. The report considers the revenue generated from advertising through terrestrial, multichannel, and online TV advertising. The market size in the report is total agent commission, production cost, and discounts.
TechNavio's report, the Global TV Advertising Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers North America, the APAC and EMEA regions, and Latin America; it also covers the Global TV Advertising market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key Regions
APAC
EMEA
Latin America
North America

Key Vendors
CBS
Comcast
News
Viacom
Other Prominent Vendors

BBC
Cox
Fisher Communication
Gray Television
LiveRail
Sinclair Broadcast Group
Sun TV Network
The Walt Disney
Time Warner
TBC
TV Today Network
Univision Communication
Vivendi
Market Driver
Recovery in Global Economy
For a full, detailed list, view our report
Market Challenge
Increased Time Spend on Digital Media
For a full, detailed list, view our report
Market Trend
Increase in Small Scale Advertisers
For a full, detailed list, view our report
Key Questions Answered in this Report
What will the market size be in 2018 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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