Food & Beverages

Global Tequila Market 2015-2019

  • TEC355996
  • 65 Pages
  • November 2015
  • Food & Beverages
About tequila
Tequila is made from the blue agave plant found in Mexico. According to Mexicans, agave can be grown only in the following regions: Jalisco, Nayarit, Tamaulipas, Michoacn, and Guanajuato. However, blue agave used in the preparation of 100% tequila is grown only in the state of Jalisco in Mexico.

Technavio's analysts forecast the global tequila market to grow at a CAGR of 3.55% and 3.01% in terms of revenue and volume, respectively, over the period 2014-2019.

Covered in this report
This report covers the present scenario and growth prospects of the global tequila market for 2015-2019. To calculate the market size, the report considers revenue generated from the retail sales of tequila and liters of tequila consumed.

The market size is calculated in two ways:
By revenue (it includes all the taxes and duties imposed by governments)
By volume (it includes on-trade and off-trade sales)
The market is further divided on the basis of following product categories:
Value
Premium
High-end premium
Super premium (it also includes ultra-premium)

The report also presents the vendor landscape and a corresponding detailed analysis of the four major vendors in the market. In addition, it discusses the major drivers that influence the growth of the market and the challenges faced by vendors and the market at large. It also outlines the key trends that will contribute to the growth of the global tequila market during the forecast period.

Key vendors
Beam
Brown Forman
Cuervo International
Patron Spirits

Other prominent vendors
Aha Yeto
Camino Real distillery
Cia Tequilera Los Valores
Hacienda La Capilla
Juarez Tequila
Pernod Ricard
Proximo Spirits
Sierra Tequila
Tequila Cazadores
Tequila Corralejo
Tequila Quiote
The Blue Nectar
World Food And Bev Group

Key market driver
Rise in demand for premium tequila
For a full, detailed list, view our report

Key market challenge
Rise in prices of raw materials
For a full, detailed list, view our report

Key market trend
Growing adoption of organic tequila
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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