Food & Beverages

Global Still Drinks Report 2012

  • CAN93103
  • 661 Pages
  • December 2012
  • Food & Beverages

SYNOPSIS
Published by Canadean, the Global Still Drinks Report 2012 provides a detailed analysis of the still drinks soft drinks market, with global, regional and individual country data including forecasts to 2015.SUMMARY
Why was the report written?
The Global Still Drinks Report 2012 is an essential guide for anyone with an interest in the global still drinks market and forms part of Canadeans best selling series of global soft drinks reports.

What is the current market landscape and what is changing?
Of all the soft drinks categories, still drinks is the most diverse, encompassing a vast array of non-carbonated product with a juice content ranging from 0-24.9%. At global level the category has exhibited a pattern of continuing growth over the last decade. 2011 was no exception with volumes advancing by a further 7%; the highest recorded increase after energy drinks and bulk/HOD water

What are the key drivers behind recent market changes?
Still drinks benefited from some shift away from carbonated drinks in many markets, but is also coming under pressure from perceived healthier non-carbonated products such as iced/rtd tea drinks

What makes this report unique and essential to read?
The Global Still Drinks Report for 2012 comprises of data tables and supporting text, providing information at a global, regional and country level. The report is compiled from Canadeans extensive global soft drinks databases which are researched individually by country using our specialist researchers on the ground. Comprising of 82 individual country profiles and 8 regional overviews, plus a global summary, the Global Still Drinks Report provides an invaluable guide to the latest trends and forecasts in the Still Drinks category worldwide.
SCOPE
Dataincludesstill drinks consumption volumes (million litres & litres per capita)from 2006 to 2011, with forecasts to 2015.

Percentage markets shares are provided for segmentation data, packaging data and distribution (2010 and 2011 actuals, plus 2012 forecasts).

Leading companies market shares for 2010 and 2011 are provided.

A market valuation is provided for eachcountry and, where applicable, new products in 2011 are identified by country.

Supporting text includes commentary on current and emerging trends, segmentation, packaging, distribution, pricing/valuation and where applicable, functional products and private label.
REASONS TO BUY
In many countries consumers traditionally do not differentiate between juice, nectars and still drinks

Price rather than juice content usually governs the purchase decision. In other regions, such as in Europe, still drinks has reaped some benefit in recent years from consumers opting to trade down from nectars for budget reasons in a climate of increasing austerity
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