ICT Media

Global Social Media IT Spending Market 2015-2019

  • TEC363082
  • 80 Pages
  • November 2015
  • ICT Media
Scope of the social media IT spending market

Technavios research analyst predicts the global social media IT spending market to grow at a CAGR of 22% during the forecast period. The rise in the advertisement spending over social media platforms is one of the primary growth drivers for this market. Software companies such as Salesforce and HubSpot are shifting their focus towards marketers and chief marketing officers (CMOs) because many companies are set to spend the majority of the marketing spending over social media platforms such as Facebook, Instagram, Snapchat, and Twitter.

Technavio also emphasizes the evolution of social media and advances in digital marketing and SEO techniques, which is a major factor driving market growth, that have altogether changed the way buyers seek products and services. This development has revolutionized the way businesses generate sales leads and thus inspiring content and application providers to make huge investments in setting up and running data centers on a large scale.

Product segmentation and analysis of the social media IT spending market

Hardware
Software
IT services
In 2014, hardware spending segment held the largest market share, which accounted for more than 54% share of the overall market. Most of the companies are investing in integrated infrastructure to enhance the service delivery platform, security, and compliance control while offering value-added services associated with cloud-based technology.

Geographical segmentation of the social media IT spending market

Americas
APAC
EMEA
The global social media IT spending market was dominated by the Americas in 2014, accounting for over 52% of the market share, which is triggered by the traction toward converged infrastructure among large and medium social media platforms, related to data hosting.

Competitive landscape and key vendors

The global social media IT spending market is dominated by the hardware suppliers. These vendors are taking up joint ventures and strategic partnerships to innovate and reinforce their position in the market. However, the market also marks the presence of some prominent vendors who are undertaking partnerships with big MNCs to provide server, storage, and networking components for converged infrastructure.

The leading vendors in the market are -

IBM
HP
Oracle
Dell
Cisco
Salesforce
HubSpot
Other prominent vendors in the market include Unmetric, Kenshoo Social, Tencent Holdings, Oracle, Akamai Technologies, Adobe, VMware, Google Analytics, SAS, Virtue (Oracle), SAP, Microsoft, VCE, EMC, Juniper Networks, and NetApp.

Key questions answered in the report include

What will the market size and the growth rate be in 2019
What are the key factors driving the global social media IT spending market
What are the key market trends impacting the growth of the global social media IT spending market
What are the challenges to market growth
Who are the key vendors in the global social media IT spending market
What are the market opportunities and threats faced by the vendors in the global social media IT spending market
Trending factors influencing the market shares of the Americas, APAC, and EMEA.
What are the key outcomes of the five forces analysis of the global social media IT spending market
Technavio also offers customization on reports based on specific client requirement.
Please Select Format

Enquiry About Report

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Telematics Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015-2024

Telematics by the synonym itself defines the integration of telecommunications and information and communications technologies abruptly called as informatics. It can be simply the technology of transmitting, receiving, sending and ...

March 2017  |   Price:$ 7695    | Pre Book Price:$ 7695

Read More >>

Circulating Tumor Cells Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015-2024

Circulating tumor cells (CTCs) are cells which detach from its primary or secondary tumors, enters in to the bloodstream and travel to distant organs. This is the evolving field of ...

March 2017  |   Price:$ 7695    | Pre Book Price:$ 7695

Read More >>

Glycobiology Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015-2024

The term glycobiology, also called as glycans, is the study of structure, function and biology of carbohydrate. They are the most essential components in living things. Merton Bernfield and colleagues ...

March 2017  |   Price:$ 7695    | Pre Book Price:$ 7695

Read More >>

Drug Testing Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015-2024

Drug testing includes different testing methods which are conducted to detect presence of drugs in the human body. These drugs are tested through blood, sweat, saliva, oral fluid and urine. ...

March 2017  |   Price:$ 7695    | Pre Book Price:$ 7695

Read More >>

Tissue Engineering and Regeneration Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015- 2024

Tissue engineering is developed from the field of biomaterials development and refers to the practice of combining cells or tissues with biologically active molecules into functional tissues. They are mainly ...

March 2017  |   Price:$ 7695    | Pre Book Price:$ 7695

Read More >>

Biopsy Devises Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015- 2024

A biopsy is a medical test, mainly used to detect cancer, performed by surgeons, cardiologist or by radiologist. It involves in the extraction of sample cells or tissues for examination ...

March 2017  |   Price:$ 7695    | Pre Book Price:$ 7695

Read More >>

2017 © Copyright Big Market Research

View Pricing >>