ICT Media

Global RTB Market 2015-2019

  • TEC150046
  • 111 Pages
  • November 2014
  • ICT Media
About RTB Market
Real-time bidding (RTB) involves the real-time buying and selling of online advertising (ad) display inventory (audience) through a bidding process. This process allows advertisers to bid for the online inventory that best fits their buyer profile. Real-time audience data including location, age, gender, among others. The auction environment is provided by advertising exchanges/marketplaces. These marketplaces predict audience response to calculate the floor price of advertising to a specific inventory. The vendors in this market also help advertisers automatically regulate bidding cost, based on the profile of the audience, on the publisher's website in real time. Online RTB-based display advertising offers advertisers flexibility in their advertising decisions based on real-time user responses, unlike non-RTB advertising where there is no certainty of generating responses.
TechNavio's analysts forecast the Global RTB market to grow at a CAGR of 41.18 percent over the period 2014-2019.
Covered in this Report
The Global RTB market covers the present scenario and the growth prospects of the Global RTB market for the period 2015-2019. To calculate the market size, the report takes into account the revenue generated from RTB channels.
The report also presents the vendor landscape and a corresponding detailed analysis of the leading vendors in the Global RTB market. In addition, the report discusses the major drivers that influence the growth of the Global RTB market. It also outlines the challenges faced by the vendors and the market at large, as well as the key trends emerging in the market.
TechNavio's report, the Global RTB Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global RTB market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key Regions
Americas
EMEA
APAC
Key Vendors
Adap.tv
AppNexus
BrightRoll
Facebook
Google
SpotXchange
Tremor Video
TubeMogul
Other Prominent Vendors

Accuen
Adconion Media Group
BrandScreen
Casale Media
Convertro
Criteo
Drriens Media Exchange
DataXu
Exchangelab
Ignition One
Infectious Media
Kontera
LiveRail
Microsoft
OpenX Market
Platform One
Rocket Fuel
RTB.com
Rubicon Project
StickyADS.tv
StrikeAd
Yahoo Right Media Exchange


Market Driver
Need for Improved ROI
For a full, detailed list, view our report
Market Challenge
Privacy and Security Concerns for Brands
For a full, detailed list, view our report
Market Trend
Increased Demand for RTB-based Direct Ad Sales
For a full, detailed list, view our report
Key Questions Answered in this Report
What will the market size be in 2018 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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