ICT Media

Global Programmatic Video Market 2014-2018

  • TEC124251
  • 61 Pages
  • August 2014
  • ICT Media
About Programmatic Video
Programmatic video is a fast-growing and emerging field driving the growth of online advertising. Programmatic buying automates the process of buying ad inventory from an advertising exchange in real-time to broadcast an ad to the target customer. It enables advertisers to buy media using algorithms and offer a platform to measure the effect of advertisements and their return-on-investment. In simple words, it can be defined as a platform where buyers and sellers are connected through technology infrastructure.
TechNavio's analysts forecast the Global Programmatic Video market to grow at a CAGR of 20.64 percent over the period 2013-2018.
Covered in this Report
This report covers the present scenario and the growth prospects of the Global Programmatic Video market for the period 2014-2018. To calculate market size, the report takes into account the revenue generated from video advertising through programmatic channels.
TechNavio's report, the Global Programmatic Video Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the EMEA and APAC regions; it also covers the Global Programmatic Video market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key Regions
Americas
APAC
EMEA
Key Vendors
Adat.tv
BrightRoll
SpotXchange
Tremor Video
Other Prominent Vendors

Adconion Media Group
Convertro
Criteo
Drriens Media Exchange
Kontera
LiveRail
Microsoft
Platform One
Rocket Fuel
Rubicon Project
Stickyads.tv
TubeMogul
Market Driver
Increased Spending through Online Shopping
For a full, detailed list, view our report
Market Challenge
Privacy and Security Concerns of Brands
For a full, detailed list, view our report
Market Trend
Rapid Growth in Programmatic Spending
For a full, detailed list, view our report
Key Questions Answered in this Report
What will the market size be in 2018 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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