Global Programmatic Advertising Spending Market Size, Status and Forecast 2022

Global Programmatic Advertising Spending Market Size, Status and Forecast 2022

1 Industry Overview of Programmatic Advertising Spending

1.1 Programmatic Advertising Spending Market Overview

1.1.1 Programmatic Advertising Spending Product Scope

1.1.2 Market Status and Outlook

1.2 Global Programmatic Advertising Spending Market Size and Analysis by Regions

1.2.1 United States

1.2.2 EU

1.2.3 Japan

1.2.4 China

1.2.5 India

1.2.6 Southeast Asia

1.3 Programmatic Advertising Spending Market by End Users/Application

1.3.1 Small and Medium-sized Enterprises

1.3.2 Large Enterprises

2 Global Programmatic Advertising Spending Competition Analysis by Players

2.1 Programmatic Advertising Spending Market Size (Value) by Players (2016 and 2017)

2.2 Competitive Status and Trend

2.2.1 Market Concentration Rate

2.2.2 Product/Service Differences

2.2.3 New Entrants

2.2.4 The Technology Trends in Future

3 Company (Top Players) Profiles

3.1 ONE by AOL

3.1.1 Company Profile

3.1.2 Main Business/Business Overview

3.1.3 Products, Services and Solutions

3.1.4 Programmatic Advertising Spending Revenue (Value) (2012-2017)

3.1.5 Recent Developments

3.2 BrightRoll

3.2.1 Company Profile

3.2.2 Main Business/Business Overview

3.2.3 Products, Services and Solutions

3.2.4 Programmatic Advertising Spending Revenue (Value) (2012-2017)

3.2.5 Recent Developments

3.3 SpotX

3.3.1 Company Profile

3.3.2 Main Business/Business Overview

3.3.3 Products, Services and Solutions

3.3.4 Programmatic Advertising Spending Revenue (Value) (2012-2017)

3.3.5 Recent Developments

3.4 Tremor Video

3.4.1 Company Profile

3.4.2 Main Business/Business Overview

3.4.3 Products, Services and Solutions

3.4.4 Programmatic Advertising Spending Revenue (Value) (2012-2017)

3.4.5 Recent Developments

3.5 Alibaba

3.5.1 Company Profile

3.5.2 Main Business/Business Overview

3.5.3 Products, Services and Solutions

3.5.4 Programmatic Advertising Spending Revenue (Value) (2012-2017)

3.5.5 Recent Developments

3.6 Baidu

3.6.1 Company Profile

3.6.2 Main Business/Business Overview

3.6.3 Products, Services and Solutions

3.6.4 Programmatic Advertising Spending Revenue (Value) (2012-2017)

3.6.5 Recent Developments

3.7 Tencent

3.7.1 Company Profile

3.7.2 Main Business/Business Overview

3.7.3 Products, Services and Solutions

3.7.4 Programmatic Advertising Spending Revenue (Value) (2012-2017)

3.7.5 Recent Developments

3.8 Kantar Media

3.8.1 Company Profile

3.8.2 Main Business/Business Overview

3.8.3 Products, Services and Solutions

3.8.4 Programmatic Advertising Spending Revenue (Value) (2012-2017)

3.8.5 Recent Developments

4 Global Programmatic Advertising Spending Market Size by Application (2012-2017)

4.1 Global Programmatic Advertising Spending Market Size by Application (2012-2017)

4.2 Potential Application of Programmatic Advertising Spending in Future

4.3 Top Consumer/End Users of Programmatic Advertising Spending

5 United States Programmatic Advertising Spending Development Status and Outlook

5.1 United States Programmatic Advertising Spending Market Size (2012-2017)

5.2 United States Programmatic Advertising Spending Market Size and Market Share by Players (2016 and 2017)

6 EU Programmatic Advertising Spending Development Status and Outlook

6.1 EU Programmatic Advertising Spending Market Size (2012-2017)

6.2 EU Programmatic Advertising Spending Market Size and Market Share by Players (2016 and 2017)

7 Japan Programmatic Advertising Spending Development Status and Outlook

7.1 Japan Programmatic Advertising Spending Market Size (2012-2017)

7.2 Japan Programmatic Advertising Spending Market Size and Market Share by Players (2016 and 2017)

8 China Programmatic Advertising Spending Development Status and Outlook

8.1 China Programmatic Advertising Spending Market Size (2012-2017)

8.2 China Programmatic Advertising Spending Market Size and Market Share by Players (2016 and 2017)

9 India Programmatic Advertising Spending Development Status and Outlook

9.1 India Programmatic Advertising Spending Market Size (2012-2017)

9.2 India Programmatic Advertising Spending Market Size and Market Share by Players (2016 and 2017)

10 Southeast Asia Programmatic Advertising Spending Development Status and Outlook

10.1 Southeast Asia Programmatic Advertising Spending Market Size (2012-2017)

10.2 Southeast Asia Programmatic Advertising Spending Market Size and Market Share by Players (2016 and 2017)

11 Market Forecast by Regions and Application (2017-2022)

11.1 Global Programmatic Advertising Spending Market Size (Value) by Regions (2017-2022)

11.1.1 United States Programmatic Advertising Spending Revenue and Growth Rate (2017-2022)

11.1.2 EU Programmatic Advertising Spending Revenue and Growth Rate (2017-2022)

11.1.3 Japan Programmatic Advertising Spending Revenue and Growth Rate (2017-2022)

11.1.4 China Programmatic Advertising Spending Revenue and Growth Rate (2017-2022)

11.1.5 India Programmatic Advertising Spending Revenue and Growth Rate (2017-2022)

11.1.6 Southeast Asia Programmatic Advertising Spending Revenue and Growth Rate (2017-2022)

11.2 Global Programmatic Advertising Spending Market Size (Value) by Application (2017-2022)

11.3 The Market Drivers in Future

12 Programmatic Advertising Spending Market Dynamics

12.1 Programmatic Advertising Spending Market Opportunities

12.2 Programmatic Advertising Spending Challenge and Risk

12.2.1 Competition from Opponents

12.2.2 Downside Risks of Economy

12.3 Programmatic Advertising Spending Market Constraints and Threat

12.3.1 Threat from Substitute

12.3.2 Government Policy

12.3.3 Technology Risks

12.4 Programmatic Advertising Spending Market Driving Force

12.4.1 Growing Demand from Emerging Markets

12.4.2 Potential Application

13 Market Effect Factors Analysis

13.1 Technology Progress/Risk

13.1.1 Substitutes

13.1.2 Technology Progress in Related Industry

13.2 Consumer Needs Trend/Customer Preference

13.3 External Environmental Change

13.3.1 Economic Fluctuations

13.3.2 Other Risk Factors

14 Research Finding/Conclusion

15 Appendix

Methodology

Analyst Introduction

Data Source

Figure Programmatic Advertising Spending Product Scope

Figure Global Programmatic Advertising Spending Market Size (Million USD) (2012-2017)

Table Global Programmatic Advertising Spending Market Size (Million USD) and Growth Rate by Regions (2012-2017)

Figure Global Programmatic Advertising Spending Market Share by Regions in 2016

Figure United States Programmatic Advertising Spending Market Size (Million USD) and Growth Rate by Regions (2012-2017)

Figure EU Programmatic Advertising Spending Market Size (Million USD) and Growth Rate by Regions (2012-2017)

Figure Japan Programmatic Advertising Spending Market Size (Million USD) and Growth Rate by Regions (2012-2017)

Figure China Programmatic Advertising Spending Market Size (Million USD) and Growth Rate by Regions (2012-2017)

Figure India Programmatic Advertising Spending Market Size (Million USD) and Growth Rate by Regions (2012-2017)

Figure Southeast Asia Programmatic Advertising Spending Market Size (Million USD) and Growth Rate by Regions (2012-2017)

Figure Global Programmatic Advertising Spending Market Share by Application in 2016

Table Key Downstream Customer in Small and Medium-sized Enterprises

Figure Programmatic Advertising Spending Market Size (Million USD) and Growth Rate in Small and Medium-sized Enterprises (2012-2017)

Table Key Downstream Customer in Large Enterprises

Figure Programmatic Advertising Spending Market Size (Million USD) and Growth Rate in Large Enterprises (2012-2017)

Figure Programmatic Advertising Spending Market Size (Million USD) and Growth Rate in Applications 3 (2012-2017)

Table Programmatic Advertising Spending Market Size (Million USD) by Players (2016 and 2017)

Figure Programmatic Advertising Spending Market Size Share by Players in 2016

Figure Programmatic Advertising Spending Market Size Share by Players in 2017

Table ONE by AOL Basic Information List

Table Programmatic Advertising Spending Business Revenue (Million USD) of ONE by AOL (2012-2017)

Figure ONE by AOL Programmatic Advertising Spending Business Revenue Market Share in 2016

Table BrightRoll Basic Information List

Table Programmatic Advertising Spending Business Revenue (Million USD) of BrightRoll (2012-2017)

Figure BrightRoll Programmatic Advertising Spending Business Revenue Market Share in 2016

Table SpotX Basic Information List

Table Programmatic Advertising Spending Business Revenue (Million USD) of SpotX (2012-2017)

Figure SpotX Programmatic Advertising Spending Business Revenue Market Share in 2016

Table Tremor Video Basic Information List

Table Programmatic Advertising Spending Business Revenue (Million USD) of Tremor Video (2012-2017)

Figure Tremor Video Programmatic Advertising Spending Business Revenue Market Share in 2016

Table Alibaba Basic Information List

Table Programmatic Advertising Spending Business Revenue (Million USD) of Alibaba (2012-2017)

Figure Alibaba Programmatic Advertising Spending Business Revenue Market Share in 2016

Table Baidu Basic Information List

Table Programmatic Advertising Spending Business Revenue (Million USD) of Baidu (2012-2017)

Figure Baidu Programmatic Advertising Spending Business Revenue Market Share in 2016

Table Tencent Basic Information List

Table Programmatic Advertising Spending Business Revenue (Million USD) of Tencent (2012-2017)

Figure Tencent Programmatic Advertising Spending Business Revenue Market Share in 2016

Table Kantar Media Basic Information List

Table Programmatic Advertising Spending Business Revenue (Million USD) of Kantar Media (2012-2017)

Figure Kantar Media Programmatic Advertising Spending Business Revenue Market Share in 2016

Table Global Programmatic Advertising Spending Market Size (Million USD) by Application (2012-2017)

Figure Global Programmatic Advertising Spending Market Size (Million USD) by Application in 2012

Figure Global Programmatic Advertising Spending Market Size (Million USD) by Application in 2013

Figure Global Programmatic Advertising Spending Market Size (Million USD) by Application in 2014

Figure Global Programmatic Advertising Spending Market Size (Million USD) by Application in 2015

Figure Global Programmatic Advertising Spending Market Size (Million USD) by Application in 2016

Figure Global Programmatic Advertising Spending Market Size (Million USD) by Application in 2017

Table Top Consumer/End Users of Programmatic Advertising Spending

Figure United States Programmatic Advertising Spending Market Size (Million USD) and Growth Rate by Regions (2012-2017)

Table United States Programmatic Advertising Spending Market Size (Million USD) by Players (2012-2017)

Figure United States Programmatic Advertising Spending Market Size Share by Players in 2016

Figure United States Programmatic Advertising Spending Market Size Share by Players in 2017

Figure EU Programmatic Advertising Spending Market Size (Million USD) and Growth Rate by Regions (2012-2017)

Table EU Programmatic Advertising Spending Market Size (Million USD) by Players (2012-2017)

Figure EU Programmatic Advertising Spending Market Size Share by Players in 2016

Figure EU Programmatic Advertising Spending Market Size Share by Players in 2017

Figure Japan Programmatic Advertising Spending Market Size (Million USD) and Growth Rate by Regions (2012-2017)

Table Japan Programmatic Advertising Spending Market Size (Million USD) by Players (2012-2017)

Figure Japan Programmatic Advertising Spending Market Size Share by Players in 2016

Figure Japan Programmatic Advertising Spending Market Size Share by Players in 2017

Figure China Programmatic Advertising Spending Market Size (Million USD) and Growth Rate by Regions (2012-2017)

Table China Programmatic Advertising Spending Market Size (Million USD) by Players (2012-2017)

Figure China Programmatic Advertising Spending Market Size Share by Players in 2016

Figure China Programmatic Advertising Spending Market Size Share by Players in 2017

Figure India Programmatic Advertising Spending Market Size (Million USD) and Growth Rate by Regions (2012-2017)

Table India Programmatic Advertising Spending Market Size (Million USD) by Players (2012-2017)

Figure India Programmatic Advertising Spending Market Size Share by Players in 2016

Figure India Programmatic Advertising Spending Market Size Share by Players in 2017

Figure Southeast Asia Programmatic Advertising Spending Market Size (Million USD) and Growth Rate by Regions (2012-2017)

Table Southeast Asia Programmatic Advertising Spending Market Size (Million USD) by Players (2012-2017)

Figure Southeast Asia Programmatic Advertising Spending Market Size Share by Players in 2016

Figure Southeast Asia Programmatic Advertising Spending Market Size Share by Players in 2017

Figure Global Programmatic Advertising Spending Market Size (Million USD) by Regions (2017-2022)

Table Global Programmatic Advertising Spending Market Size (Million USD) by Regions (2017-2022)

Figure Global Programmatic Advertising Spending Market Size Share by Regions in 2017

Figure Global Programmatic Advertising Spending Market Size Share by Regions in 2022

Figure United States Programmatic Advertising Spending Revenue (Million USD) and Growth Rate (2017-2022)

Figure EU Programmatic Advertising Spending Revenue (Million USD) and Growth Rate (2017-2022)

Figure Japan Programmatic Advertising Spending Revenue (Million USD) and Growth Rate (2017-2022)

Figure China Programmatic Advertising Spending Revenue (Million USD) and Growth Rate (2017-2022)

Figure India Programmatic Advertising Spending Revenue (Million USD) and Growth Rate (2017-2022)

Figure Southeast Asia Programmatic Advertising Spending Revenue (Million USD) and Growth Rate (2017-2022)

Table Global Programmatic Advertising Spending Market Size (Million USD) by Application (2017-2022)

Figure Global Programmatic Advertising Spending Market Size (Million USD) by Application in 2017

Figure Global Programmatic Advertising Spending Market Size (Million USD) by Application in 2022