Food & Beverages

Global Pretzel Market 2016-2020

  • TEC421340
  • 49 Pages
  • February 2016
  • Food & Beverages
About Pretzels

The salty snacks category, including potato chips, tortilla chips, pretzels, and corn, has grown as a result of increased snacking and demand for convenient foods.
Vendors in the global pretzel market look for opportunities to grow in non-traditional locations, such as supermarkets. Auntie Annes, a leading pretzel brand in the US, now sells fresh pretzels at supermarkets. It has entered into an agreement with Meijer, a supermarket chain in Indiana, US, to market its soft pretzels as a convenient on-the-go snack option. The growth of organized retail has also given impetus to private labels. Available at most leading supermarkets, private labels cater to the demand for a wide variety of quality products.

Technavios analysts forecast the global pretzel market to grow at a CAGR of 2.58% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global pretzel market for 2016-2020. To calculate the market size, the report considers the revenue generated through retail and food service sales of pretzels in the market.

The market is divided into the following segments based on geography:
Americas
APAC
Europe
MEA

Technavios report, Global Pretzels Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
ConAgra Foods
Frito-Lay
Snyders-Lance
Mars

Other prominent vendors
Auntie Annes
Boulder Brands
Herr Foods
Intersnack
J & J Snacks
Mr. Pretzel
Old Dutch Foods
Philly Pretzel Factory
Pretzels Inc.
PretzelsDirect.com
Soft Pretzel Franchise Systems
Unique Pretzel Bakery
Utz Quality Foods
Wetzer Pretzels

Market driver
More opportunities in snack industry
For a full, detailed list, view our report

Market challenge
Lack of customer loyalty and intense competition
For a full, detailed list, view our report

Market trend
New consumption trends
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

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