ICT Media

Global Outdoor Advertising Market 2015-2019

  • TEC339917
  • 73 Pages
  • October 2015
  • ICT Media
About outdoor advertising
Outdoor advertising is a form of advertising that focuses on consumers in public places, in transit, or commercial locations. It is a mass-market medium used to broadcast messages for branding and to support campaigns. Outdoor advertising expenses are split between traditional modes of physical and digital. Traditional physical outdoor media include billboards, street furniture, transit displays, and commercial displays. Digital outdoor media include media that are connected to the network such as smart billboards. Outdoor advertising formats are classified into four categories: billboards, street furniture, transit advertising, and alternative media.

The global outdoor advertising market is projected to grow at a CAGR of 5.44% during 2014-2019. The growth of the market is attributed to the expansion of infrastructure used, growth in the digital medium, and advances in the technology used.

Covered in this report
This report covers the present scenario and the growth prospects of the global outdoor advertising market for 2015-2019. To calculate the market size, the report considers the revenue generated from both physical and digital outdoor advertising. Based on medium, the market is classified into the following four types:
Billboards
Transit advertising
Street furniture
Alternative media

The report also discusses the major industries that use outdoor advertising and their respective global market share in terms of outdoor ad spending. The market size considers production costs, discounts, and agency commissions. The report also presents the vendor landscape and a corresponding detailed analysis of the top five vendors in the market.

The report also presents the geographical segmentation of the market according to the regions and key leading countries globally and regionally. In addition, the report lists the major drivers and challenges that influence the growth of the global outdoor advertising market along with key technological trends that will have a significant impact on the market in the forecast period.

Key vendors
Clear Channel Outdoor
JCDecaux
Lamar Advertising
Outfront Media
Stroer Media

Market driver
Increase in global advertising expenditure
For a full, detailed list, view our report

Market challenge
Threat from online advertising
For a full, detailed list, view our report

Market trend
Technological advances
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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