ICT Media

Global Outdoor Advertising Market 2014-2018

  • TEC144078
  • 91 Pages
  • October 2014
  • ICT Media
About Outdoor Advertising
Outdoor advertising is a format of advertising in which the focus is on the consumers when they are out of their home in public places, in transit, or in commercial location. It is a mass-market medium used for broad messages, branding, and support campaigns. The outdoor advertising spending is split between physical and digital. Traditional physical outdoor media includes billboards, street furniture, transit displays, and commercial displays. Digital outdoor media includes any outdoor advertising media that is connected to networks such as smart billboards.
TechNavio's analysts forecast the Global Outdoor Advertising market to grow at a CAGR of 5.75 percent over the period 2013-2018.
Covered in this Report
This report covers the present scenario and the growth prospects of the Global Outdoor Advertising market for the period 2014-2018. To calculate the market size, the report takes into account the revenue generated from both traditional and digital outdoor advertisings. Based on the medium, the market is classified into the following four types:
Billboard
Transit Advertising
Street Furniture
Alternative Media
The report presents the vendor landscape and a corresponding detailed analysis of the key market vendors. It also presents the geographical segmentation of the market along with the key leading countries. In addition, the report includes the major drivers that influence the growth of the Global Outdoor Advertising market. It also outlines the challenges faced by the vendors and the market at large as well as the key trends that are emerging in the market.
Key Regions
Americas
APAC
EMEA
Key Vendors
CBS
Clear Channel Outdoor
JCDecaux
Lamar Advertising
Stroer Media
Other Prominent Vendors

Adams Outdoor Advertising
AdSpace Networks
AirMedia
APG | SGA
APN Outdoor
Burkhart Advertising
Captivate Network
Cemusa
Clear Media
Daktronics
DDI Signs
Epamedia
EuroMedia Group
Eye Airports
Fairway Outdoor Advertising
IZ-ON Media
Primedia Outdoor
Titan Outdoor
Van Wagner Communication
Zoom Media
Market Driver
Infrastructure Expansion
For a full, detailed list, view our report
Market Challenge
Competition from Alternative Mediums
For a full, detailed list, view our report
Market Trend
Advancement in Mobile Commerce
For a full, detailed list, view our report
Key Questions Answered in this Report
What will the market size be in 2018 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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