Materials & Chemicals

Global Mobile Value-added Services (VAS) Market 2014-2018

  • TEC124256
  • 185 Pages
  • August 2014
  • Materials & Chemicals
About Mobile VAS
Mobile VAS can be defined as beneficial mobile services that are offered by mobile service providers apart from the voice communication services. Traditionally, mobile service providers have been offering only voice communication services; however, the rapid advancements in technology have led to the evolution of other mobile services beyond the voice communication services to include a large number of non-core services. In other words, VAS add more value to the core mobile services, thereby enabling mobile subscribers to use cellphones and tablets for several non-voice purposes such as sending short message service (SMS), multimedia messaging service (MMS), and pictures; accessing the internet for reading news headlines and astrology, retrieving flight information, listening to music, and playing online games; and for m-commerce and mobile banking.
TechNavio's analysts forecast the Global Mobile VAS market to grow at a CAGR of 10.62 percent over the period 2013-2018.
Covered in this Report
This report covers the present scenario and the growth prospects of the Global Mobile VAS market for the period 2014-2018. To calculate the market size, the report considers the following aspects:
Revenue generated from mobile VAS apart from voice communication services
Revenue generated from mobile messaging services and mobile internet services
In mobile messaging, revenue generated from SMS and MMS; in mobile SMS, revenue from application-to-person (A2P), person-to-application (P2A), and person-to-person (P2P) SMS
In mobile internet services, revenue generated from the mobile email and instant messaging (IM) services, mobile application, mobile advertising, mobile music, mobile games, mobile commerce, mobile location-based services (LBS), mobile video, mobile images, mobile publication and learning, mobile infotainment, mobile social networking, mobile governance, and mobile health services
Revenue generated from telecom technologies such as 2G, Edge, 3G, and long-term evolution (LTE)
Revenue share of the stakeholders in the Global Mobile VAS market
In mobile commerce, revenue generated from mobile banking, payments using mobile devices, and mobile billing services
In mobile music, revenue generated from ringtones, ring back tone (RBT), reverse RBT, social RBT, ad RBT, and voice presence mobile ringtone; it also includes revenue generated from music streaming and music download through mobile devices
However, the report does not consider the revenue generated from over-the-top (OTT) voice call services.
TechNavio's report, the Global Mobile VAS Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and the APAC and EMEA regions; it also covers the Global Mobile VAS market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Key Regions
Americas
APAC
EMEA
Key Vendors
America Movil
Apple
AT&T
BlackBerry
CanvasM Technology
Comviva Technology
Google
InMobi
KongZhong
OnMobile
One97 Communications

Other Prominent Vendors

ACL Wireless
ADG Online Solution
Adnear
Affle
Ahoy Telecom
Air2Web
Airhub Technologies
Airvoice Infocomm India
Altruist Technologies
Amazon App Store
Apalya Technologies
AstroYogi.com
Astute Systems
Atom Technologies
Bay Talkitec
Bharti Airtel Ltd.
Bubble Motion
Buongiorno Digital Innovation India
BuzzCity
Cellent
Comviva Technology
Coruscant Tec
DigiVive
Etisalat
Frozen Digit Technologies
Gemalto
Geodesic
GoBindas Entertainment
Handygo Technologies
Hoopz Planet Info
Hungama Digital Media Entertainment
i2i telesource
Idea Brahma Consulting
IMImobile
India Games
Intersec
Jinny Software
July Systems
Jump Games
Kirusa
Lumata
LocationGuru Solutions
Mauj Mobile
Mobilecomm Technologies India
mChek India Payment Systems
Mobile2win India
eMahatva Technologie
Mobio Networks
MobiPorter Solutions
mobiShastra Technologies
mobiSolv
MobME Wireless Solutions
Mogae Digital
Moveo Systems
MXit Lifestyle
Nazara Technologies
Netcore Solutions
NetXcell
Nokia
Onyx Mobile
Opera Software
Oxigen Services
PayMate India
Pyro Networks
RealNetworks
Rediff.com
Rishtey Database
Roamware
ROK Global
SMSCountry Networks
Spice Digital
Tapjoy
Tata DoCoMo
Telenity
Unisys Infosolutions
ValueFirst Digital Media
Verse Innovation
Vibes Media
Voicetap Technologies
vRock Mobile Communication
VivaConnect
Webaroo Technology
Zenga Media

Market Driver
Increased Adoption of Smartphones and Tablets
For a full, detailed list, view our report
Market Challenge
High Bargaining Power of Communication Service Providers
For a full, detailed list, view our report
Market Trend
Increased Adoption of Location-enabled Mobile VAS
For a full, detailed list, view our report
Key Questions Answered in this Report
What will the market size be in 2018 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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