ICT Media

Global Mobile AR Market for Marketing and Advertising 2015-2019

  • TEC250950
  • 72 Pages
  • July 2015
  • ICT Media
About Mobile AR

AR is an emerging technology that blends digital content with the physical world. It is used to display computer-generated images in a users field of vision to provide relevant information about objects in the real world. It allows a user to scan the physical real world environment and provides an enhanced or augmented experience by adding virtual computer-generated information. End-users can make use of this technology through apps developed for mobile devices.

Technavio's analysts forecast the global mobile AR market for marketing and advertising to grow at a CAGR of 105.72% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the global mobile AR market for marketing and advertising for the period 2015-2019. It covers the overall ecosystem of the market, which includes AR engine, AR software applications, and AR hardware.

Technavio's report, Global Mobile AR Market for Marketing and Advertising 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Regions
Americas
APAC
EMEA

Key Vendors
Augmented Pixels
Aurasma
Blippar
Catchoom
Engine Creative
Metaio
Snaploader
Total Immersion
Qualcomm
Wikitude
Zappar

Market Driver
Growing Smartphone Market
For a full, detailed list, view our report

Market Challenge
Lack of Content
For a full, detailed list, view our report

Market Trend
Increased Integration in Mobile Devices
For a full, detailed list, view our report

Key Questions Answered in this Report
What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
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