ICT Media

Global Mobile Analytics Market 2016-2020

  • TEC612665
  • 58 Pages
  • June 2016
  • ICT Media
About the Mobile Analytics Market

Mobile analytics is used to analyze the mobile website traffic like traditional analytics. It involves the use of data collected as visitors access a website from their mobile devices. It helps to determine which mobile marketing campaigns work best for the business and which aspects of the websites work best for the mobile traffic, including mobile search marketing, mobile advertising, desktop promotion, and text campaigns of mobile sites and services.

Technavios analysts forecast the global mobile analytics market to grow at a CAGR of 21.33% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global mobile analytics market for 2016-2020. To calculate the market size, we have used the revenue generated through software licenses and subscription fees of the smart phones and tablets.
To calculate the market size, the report includes the following market segments by platforms:
iOS
Android
Windows

The market is divided into the following segments based on geography:
Americas
APAC
EMEA

Technavio's report, Global Mobile Analytics Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the operating in this market.

Key vendors
Adobe Systems
Amazon Web Services
Google
IBM
Microsoft

Other prominent vendors
Adjust
AdMob
Amplitude
AppSee
Apsalar
AskingPoint
AT Internet
CA Technologies
Countly
Localytics
Mixpanel
Netbiscuits
Segment.io
Upsight
Webtrends

Market driver
Frequency of security breaches and cyber attacks
For a full, detailed list, view our report

Market challenge
Lack of skilled analytics professionals
For a full, detailed list, view our report

Market trend
Increase in focus on BI
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

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