Global Mobile Advertising Market by Manufacturers, Regions, Type and Application, Forecast to 2021

GLO774546
112 Pages
November 2016
Semiconductor and Electronics

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Mobile advertising is a form of advertising via mobile (wireless) phones or other mobile devices. It is a subset of mobile marketing.

Scope of the Report:

This report focuses on the Mobile Advertising in Global market, especially in North America, Europe and Asia-Pacific, Latin America, Middle East and Africa. This report categorizes the market based on manufacturers, regions, type and application.

Market Segment by Manufacturers, this report covers

Google, Facebook, Twitter, Yahoo, Pandora, YP, Apple (iAd), Yelp, Amazon, Millennial Media, Adfonic, Amobee, Chartboost, Flurry, HasOffers, Hunt, InMobi, Tapjoy, The Bottom Line

Market Segment by Regions, regional analysis covers

North America (USA, Canada and Mexico)

Europe (Germany, France, UK, Russia and Italy)

Asia-Pacific (China, Japan, Korea, India and Southeast Asia)

Latin America, Middle East and Africa

Market Segment by Type, covers

Picture

Text

Video

Market Segment by Applications, can be divided into

Tablet PC

Phone

There are 13 Chapters to deeply display the global Mobile Advertising market.

Chapter 1, to describe Mobile Advertising Introduction, product scope, market overview, market opportunities, market risk, market driving force;

Chapter 2, to analyze the top manufacturers of Mobile Advertising, with sales, revenue, and price of Mobile Advertising, in 2015 and 2016;

Chapter 3, to display the competitive situation among the top manufacturers, with sales, revenue and market share in 2015 and 2016;

Chapter 4, to show the global market by regions, with sales, revenue and market share of Mobile Advertising, for each region, from 2011 to 2016;

Chapter 5, 6, 7 and 8, to analyze the key regions, with sales, revenue and market share by key countries in these regions;

Chapter 9 and 10, to show the market by type and application, with sales market share and growth rate by type, application, from 2011 to 2016;

Chapter 11, Mobile Advertising market forecast, by regions, type and application, with sales and revenue, from 2016 to 2021;

Chapter 12 and 13, to describe Mobile Advertising sales channel, distributors, traders, dealers, appendix and data source.

Table of Contents

Global Mobile Advertising Market by Manufacturers, Regions, Type and Application, Forecast to 2021

1 Market Overview

1.1 Mobile Advertising Introduction

1.2 Market Analysis by Type

1.2.1 Picture

1.2.2 Text

1.2.3 Video

1.3 Market Analysis by Applications

1.3.1 Tablet PC

1.3.2 Phone

1.4 Market Analysis by Regions

1.4.1 North America (USA, Canada and Mexico)

1.4.1.1 USA

1.4.1.2 Canada

1.4.1.3 Mexico

1.4.2 Europe (Germany, France, UK, Russia and Italy)

1.4.2.1 Germany

1.4.2.2 France

1.4.2.3 UK

1.4.2.4 Russia

1.4.2.5 Italy

1.4.3 Asia-Pacific (China, Japan, Korea, India and Southeast Asia)

1.4.3.1 China

1.4.3.2 Japan

1.4.3.3 Korea

1.4.3.4 India

1.4.3.5 Southeast Asia

1.4.4 Latin America, Middle East and Africa

1.4.4.1 Brazil

1.4.4.2 Egypt

1.4.4.3 Saudi Arabia

1.4.4.4 South Africa

1.4.4.5 Nigeria

1.5 Market Dynamics

1.5.1 Market Opportunities

1.5.2 Market Risk

1.5.3 Market Driving Force

2 Manufacturers Profiles

2.1 Google

2.1.1 Business Overview

2.1.2 Mobile Advertising Type and Applications

2.1.2.1 Type 1

2.1.2.2 Type 2

2.1.3 Google Mobile Advertising Sales, Price, Revenue, Gross Margin and Market Share

2.2 Facebook

2.2.1 Business Overview

2.2.2 Mobile Advertising Type and Applications

2.2.2.1 Type 1

2.2.2.2 Type 2

2.2.3 Facebook Mobile Advertising Sales, Price, Revenue, Gross Margin and Market Share

2.3 Twitter

2.3.1 Business Overview

2.3.2 Mobile Advertising Type and Applications

2.3.2.1 Type 1

2.3.2.2 Type 2

2.3.3 Twitter Mobile Advertising Sales, Price, Revenue, Gross Margin and Market Share

2.4 Yahoo

2.4.1 Business Overview

2.4.2 Mobile Advertising Type and Applications

2.4.2.1 Type 1

2.4.2.2 Type 2

2.4.3 Yahoo Mobile Advertising Sales, Price, Revenue, Gross Margin and Market Share

2.5 Pandora

2.5.1 Business Overview

2.5.2 Mobile Advertising Type and Applications

2.5.2.1 Type 1

2.5.2.2 Type 2

2.5.3 Pandora Mobile Advertising Sales, Price, Revenue, Gross Margin and Market Share

2.6 YP

2.6.1 Business Overview

2.6.2 Mobile Advertising Type and Applications

2.6.2.1 Type 1

2.6.2.2 Type 2

2.6.3 YP Mobile Advertising Sales, Price, Revenue, Gross Margin and Market Share

2.7 Apple (iAd)

2.7.1 Business Overview

2.7.2 Mobile Advertising Type and Applications

2.7.2.1 Type 1

2.7.2.2 Type 2

2.7.3 Apple (iAd) Mobile Advertising Sales, Price, Revenue, Gross Margin and Market Share

2.8 Yelp

2.8.1 Business Overview

2.8.2 Mobile Advertising Type and Applications

2.8.2.1 Type 1

2.8.2.2 Type 2

2.8.3 Yelp Mobile Advertising Sales, Price, Revenue, Gross Margin and Market Share

2.9 Amazon

2.9.1 Business Overview

2.9.2 Mobile Advertising Type and Applications

2.9.2.1 Type 1

2.9.2.2 Type 2

2.9.3 Amazon Mobile Advertising Sales, Price, Revenue, Gross Margin and Market Share

2.10 Millennial Media

2.10.1 Business Overview

2.10.2 Mobile Advertising Type and Applications

2.10.2.1 Type 1

2.10.2.2 Type 2

2.10.3 Millennial Media Mobile Advertising Sales, Price, Revenue, Gross Margin and Market Share

2.11 Adfonic

2.11.1 Business Overview

2.11.2 Mobile Advertising Type and Applications

2.11.2.1 Type 1

2.11.2.2 Type 2

2.11.3 Adfonic Mobile Advertising Sales, Price, Revenue, Gross Margin and Market Share

2.12 Amobee

2.12.1 Business Overview

2.12.2 Mobile Advertising Type and Applications

2.12.2.1 Type 1

2.12.2.2 Type 2

2.12.3 Amobee Mobile Advertising Sales, Price, Revenue, Gross Margin and Market Share

2.13 Chartboost

2.13.1 Business Overview

2.13.2 Mobile Advertising Type and Applications

2.13.2.1 Type 1

2.13.2.2 Type 2

2.13.3 Chartboost Mobile Advertising Sales, Price, Revenue, Gross Margin and Market Share

2.14 Flurry

2.14.1 Business Overview

2.14.2 Mobile Advertising Type and Applications

2.14.2.1 Type 1

2.14.2.2 Type 2

2.14.3 Flurry Mobile Advertising Sales, Price, Revenue, Gross Margin and Market Share

2.15 HasOffers

2.15.1 Business Overview

2.15.2 Mobile Advertising Type and Applications

2.15.2.1 Type 1

2.15.2.2 Type 2

2.15.3 HasOffers Mobile Advertising Sales, Price, Revenue, Gross Margin and Market Share

2.16 Hunt

2.16.1 Business Overview

2.16.2 Mobile Advertising Type and Applications

2.16.2.1 Type 1

2.16.2.2 Type 2

2.16.3 Hunt Mobile Advertising Sales, Price, Revenue, Gross Margin and Market Share

2.17 InMobi

2.17.1 Business Overview

2.17.2 Mobile Advertising Type and Applications

2.17.2.1 Type 1

2.17.2.2 Type 2

2.17.3 InMobi Mobile Advertising Sales, Price, Revenue, Gross Margin and Market Share

2.18 Tapjoy

2.18.1 Business Overview

2.18.2 Mobile Advertising Type and Applications

2.18.2.1 Type 1

2.18.2.2 Type 2

2.18.3 Tapjoy Mobile Advertising Sales, Price, Revenue, Gross Margin and Market Share

2.19 The Bottom Line

2.19.1 Business Overview

2.19.2 Mobile Advertising Type and Applications

2.19.2.1 Type 1

2.19.2.2 Type 2

2.19.3 The Bottom Line Mobile Advertising Sales, Price, Revenue, Gross Margin and Market Share

3 Global Mobile Advertising Market Competition, by Manufacturer

3.1 Global Mobile Advertising Sales and Market Share by Manufacturer

3.2 Global Mobile Advertising Revenue and Market Share by Manufacturer

3.3 Market Concentration Rate

3.3.1 Top 3 Mobile Advertising Manufacturer Market Share

3.3.2 Top 6 Mobile Advertising Manufacturer Market Share

3.4 Market Competition Trend

4 Global Mobile Advertising Market Analysis by Regions

4.1 Global Mobile Advertising Sales, Revenue and Market Share by Regions

4.1.1 Global Mobile Advertising Sales by Regions (2011-2016)

4.1.2 Global Mobile Advertising Revenue by Regions (2011-2016)

4.2 North America Mobile Advertising Sales and Growth (2011-2016)

4.3 Europe Mobile Advertising Sales and Growth (2011-2016)

4.4 Asia-Pacific Mobile Advertising Sales and Growth (2011-2016)

4.5 Latin America Mobile Advertising Sales and Growth (2011-2016)

4.6 Middle East and Africa Mobile Advertising Sales and Growth (2011-2016)

5 North America Mobile Advertising by Countries

5.1 North America Mobile Advertising Sales, Revenue and Market Share by Countries

5.1.1 North America Mobile Advertising Sales by Countries (2011-2016)

5.1.2 North America Mobile Advertising Revenue by Countries (2011-2016)

5.2 USA Mobile Advertising Sales and Growth (2011-2016)

5.3 Canada Mobile Advertising Sales and Growth (2011-2016)

5.4 Mexico Mobile Advertising Sales and Growth (2011-2016)

6 Europe Mobile Advertising by Countries

6.1 Europe Mobile Advertising Sales, Revenue and Market Share by Countries

6.1.1 Europe Mobile Advertising Sales by Countries (2011-2016)

6.1.2 Europe Mobile Advertising Revenue by Countries (2011-2016)

6.2 Germany Mobile Advertising Sales and Growth (2011-2016)

6.3 UK Mobile Advertising Sales and Growth (2011-2016)

6.4 France Mobile Advertising Sales and Growth (2011-2016)

6.5 Russia Mobile Advertising Sales and Growth (2011-2016)

6.6 Italy Mobile Advertising Sales and Growth (2011-2016)

7 Asia-Pacific Mobile Advertising by Countries

7.1 Asia-Pacific Mobile Advertising Sales, Revenue and Market Share by Countries

7.1.1 Asia-Pacific Mobile Advertising Sales by Countries (2011-2016)

7.1.2 Asia-Pacific Mobile Advertising Revenue by Countries (2011-2016)

7.2 China Mobile Advertising Sales and Growth (2011-2016)

7.3 Japan Mobile Advertising Sales and Growth (2011-2016)

7.4 Korea Mobile Advertising Sales and Growth (2011-2016)

7.5 India Mobile Advertising Sales and Growth (2011-2016)

7.6 Southeast Asia Mobile Advertising Sales and Growth (2011-2016)

8 Latin America, Middle East and Africa Mobile Advertising by Countries

8.1 Latin America, Middle East and Africa Mobile Advertising Sales, Revenue and Market Share by Countries

8.1.1 Latin America, Middle East and Africa Mobile Advertising Sales by Countries (2011-2016)

8.1.2 Latin America, Middle East and Africa Mobile Advertising Revenue by Countries (2011-2016)

8.2 Brazil Mobile Advertising Sales and Growth (2011-2016)

8.3 Saudi Arabia Mobile Advertising Sales and Growth (2011-2016)

8.4 Egypt Mobile Advertising Sales and Growth (2011-2016)

8.5 Nigeria Mobile Advertising Sales and Growth (2011-2016)

8.6 South Africa Mobile Advertising Sales and Growth (2011-2016)

9 Mobile Advertising Market Segment by Type

9.1 Global Mobile Advertising Sales, Revenue and Market Share by Type (2011-2016)

9.1.1 Global Mobile Advertising Sales and Market Share by Type (2011-2016)

9.1.2 Global Mobile Advertising Revenue and Market Share by Type (2011-2016)

9.2 Picture Sales Growth and Price

9.2.1 Global Picture Sales Growth (2011-2016)

9.2.2 Global Picture Price (2011-2016)

9.3 Text Sales Growth and Price

9.3.1 Global Text Sales Growth (2011-2016)

9.3.2 Global Text Price (2011-2016)

9.4 Video Sales Growth and Price

9.4.1 Global Video Sales Growth (2011-2016)

9.4.2 Global Video Price (2011-2016)

10 Mobile Advertising Market Segment by Application

10.1 Global Mobile Advertising Sales Market Share by Application (2011-2016)

10.2 Tablet PC Sales Growth (2011-2016)

10.3 Phone Sales Growth (2011-2016)

11 Mobile Advertising Market Forecast (2016-2021)

11.1 Global Mobile Advertising Sales, Revenue and Growth Rate (2016-2021)

11.2 Mobile Advertising Market Forecast by Regions (2016-2021)

11.3 Mobile Advertising Market Forecast by Type (2016-2021)

11.4 Mobile Advertising Market Forecast by Application (2016-2021)

12 Sales Channel, Distributors, Traders and Dealers

12.1 Sales Channel

12.1.1 Direct Marketing

12.1.2 Indirect Marketing

12.1.3 Marketing Channel Future Trend

12.2 Distributors, Traders and Dealers

13 Appendix

13.1 Methodology

13.2 Analyst Introduction

13.3 Data Source

List of Tables and Figures

Figure Mobile Advertising Picture

Figure Global Sales Market Share of Mobile Advertising by Types in 2015

Table Mobile Advertising Types for Major Manufacturers

Figure Picture Picture

Figure Text Picture

Figure Video Picture

Table Mobile Advertising Sales Market Share by Applications in 2015

Figure Tablet PC Picture

Figure Phone Picture

Table Google Basic Information, Manufacturing Base and Competitors