ICT Media

Global Mobile Advertising Market 2014-2018

  • TEC170110
  • 94 Pages
  • December 2014
  • ICT Media
About Mobile Advertising
Mobile advertising is one of the fastest growing fields in advertising, which drives the growth of online advertising. Mobile advertising is a platform for advertising through mobile devices such as tablets and smartphones. A rapid increase in the number of mobile devices has induced advertisers to choose mobile advertising. Search, display, and messaging are the three advertising platforms in the Global Mobile Advertising market. Retail, Financial Services, and Pharmaceutical are the three leading industries that invest in mobile advertising.
TechNavio's analysts forecast the Global Mobile Advertising market to grow at a CAGR of 24.24 percent over the period 2013-2018.
Covered in this Report
This report covers the present scenario and the growth prospects of the Global Mobile Advertising market for the period 2014-2018. To calculate the market size, the report takes into account the revenue generated from search, display, and message mobile advertising. The market size in the report is the net of agent commission, production cost, and discount.
TechNavio's report, the Global Mobile Advertising Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC and EMEA regions, Latin America, and North America; it also covers the Global Mobile Advertising market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Key Regions
APAC
EMEA
Latin America
North America
Key Vendors
Facebook
Google
Microsoft
Millennial Media
Twitter
Yahoo
Other Prominent Vendors

Amobee
Apple
Chartboost
Flurry
Has Offers
InMobi
MoPub
Opera Mediaworks
Vungle
Market Driver
Increased Browsing of Online Videos
For a full, detailed list, view our report
Market Challenge
Privacy and Security Concerns
For a full, detailed list, view our report
Market Trend
Rapid Growth in Programmatic Advertising
For a full, detailed list, view our report
Key Questions Answered in this Report
What will the market size be in 2018 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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