ICT Media

Global Mobile Ad Spending Market 2015-2019

  • TEC250536
  • 89 Pages
  • June 2015
  • ICT Media
About Mobile Ad Spending

Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium. Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement of an influential message. Mobile ad spending is calculated on the basis of expenditure made on different advertising formats used by companies, such as search-related, display-related, and message-based advertising.

Technavio's analysts forecast the global mobile ad spending market to grow at a CAGR of 38.12% over the period 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the global mobile ad spending market for the period 2015-2019. To calculate the market size, the report considers the revenue generated through mobile search advertising and mobile display advertising such as banners, in-app, videos, and rich media. The report consolidates revenues generated from the following regions:

Americas
APAC
EMEA

Technavio's report, the Global Mobile Ad Spending Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and APAC and EMEA; it also covers the global mobile ad spending market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Regions
Americas
APAC
EMEA

Key Vendors
Chartboost
Flurry
InMobi
Millennial Media
MoPub
Pandora Media

Other Prominent Vendors
Amobee
Baidu
Byyd
Google
HasOffers
iAd
Kiip
Matomy Media
Mobile Network
MobPartner
OfferPal Media
Opera Mediaworks
PubMatic
RevMob
Science

Market Driver
Growing Adoption of Smartphones and Tablets
For a full, detailed list, view our report

Market Challenge
Privacy and Security Concerns
For a full, detailed list, view our report

Market Trend
Increase in Number of Mobile Apps Downloading
For a full, detailed list, view our report

Key Questions Answered in this Report
What will the market size be in 2018 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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