ICT Media

Global In-app Advertising Market 2015-2019

  • TEC330735
  • 57 Pages
  • September 2015
  • ICT Media
About in-app advertising
In-app advertising refers to advertisements incorporated into mobile applications and games. It is a relationship between app developers and ad networks, where the former has been paid by the latter for incorporating the network's code into the developer's app. In-app advertising is a recent trend that is being adopted by most brand managers, as it is an effective means of advertising due to its high visibility. In-app advertisements are displayed through both freemium apps and paid apps.

Technavio's analysts forecast the global in-app advertising market to grow at a CAGR of 39.97% over the period 2014-2019.

Covered in this report
This report covers the present scenario and growth prospects of the global in-app advertising market for the period 2015-2019. To calculate the market size, the report considers in-app advertising globally, including mobile in-app advertising and tablet in-app advertising.

The report consolidates revenue generated from the following regions:
Americas
APAC
EMEA

The global in-app advertising market is highly fragmented with the presence of a large number of small and large vendors. The report only lists the key vendors in the market; it does not present the market share of all the vendors. In addition, the report discusses the major drivers influencing the growth of the global ad spending market, outlines the challenges faced by vendors and the market at large, and the key trends emerging in the market.

Technavio's report, Global In-app Advertising Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, APAC, and EMEA; it also covers the global in-app advertising market landscape and its growth prospects in the coming years. The report includes a discussion on the key vendors operating in this market.

Key regions
Americas
APAC
EMEA

Key vendors
Chartboost
Flurry
Inmobi
Millennial media
Mopub

Other prominent vendors
Byyd
Fiksu
Google
iAd
Kiip
Matomy Media
Mobile Network
MobPartner
OfferPal Media
PubMatic
RevMob
Science

Market driver
Growing adoption of smartphones and tablets
For a full, detailed list, view our report

Market challenge
Stiff competition from substitutes
For a full, detailed list, view our report

Market trend
Growing popularity of mobile app install ads
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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