Market overview of green data centers
The complexities of the data center architecture have increased considerably, resulting in higher energy consumption. The environmental footprint of data centers using traditional cooling solutions is fueling the adoption of green data center solutions globally. Green data center solutions have emerged as energy efficient alternatives to conventional data centers, and this market is expected to grow rapidly and post a CAGR of approximately 28% in the next four years.
The market is also witnessing an increase in the adoption of unified communications. Key findings of the Technavio study indicates a considerable rise in investments in unified communications technology. It is emerging as an essential component in many data center models. Unified communication includes IP telephony, collaborative applications, and video conferencing. In the server space, the need for alternatives to traditional storage is fueling the demand for micro and blade servers in data centers. These developments are attributing to huge investments associated with the purchase of new components of green data centers. The market size of data center equipment is likely to reach $38 billion by 2019.
Vendor landscape of the green data center market
The six leading vendors of the green data center market are: -
Other prominent vendors in the market include APC, Eaton, Emerson, Fujitsu, Hitachi, Huawei, Juniper, and NetApp.
Green data center solution providers depend largely on other network equipment vendors and component suppliers who specialize in specific technologies. Vendors are looking to invest in streamlining this complex supply chain by focusing on reducing the lead time taken for component delivery. Vendors are also expected to provide customization to fulfill customer needs. Vendor offerings in the future will include solutions compatible to cooling capacities, space utilization, floor designs, airflow, power management, etc. Complex organizational requirements are driving the leading vendors to invest more in innovative solutions.
Segmentation of the green data center market by technology
Powering and cooling
Data center equipment
Monitoring and management system
The powering and cooling solutions segment accounted for the largest share of this market in 2014 and it is expected to gain further momentum during the forecast period. The use of natural cooling in data centers has gained considerable traction, especially in countries with colder temperatures.
Many companies are shifting to liquid-based cooling solutions, considered as more efficient than air-based cooling. As vendors continue to innovate in the data center cooling space, precision cooling systems are expected to gain more prominence in this market.
Leading regional players in the green data center market
The Americas have dominated the market with revenues in excess of $11 billion in 2014. The growth of the market is largely attributed to the adoption of big data and cloud computing in this region. The US is the leading country in this region. It has pioneered the adoption of advanced data center technologies and solutions in the Americas. The country uses these solutions for enhancing the overall productivity of the data center network. Rapid technological developments and the evolution of cloud computing have led to the rapid growth of green data centers in the US market.
The EMEA region is the second largest market for green data center solutions. The UK is the leading country in this market, and it holds the distinction for housing the second-largest number of data centers globally. The country is witnessing a rapid increase in computing, and it is fueling the adoption of green data center cooling components in the country.
The APAC region is expected to rake in increased investments in its SME sector. Low cost of labor and implementation, coupled with the reduced risk of compliance will help the region grow substantially in the future.
Other sections of the report include an analysis of the following
Growth forecasts for APAC, EMEA, and Americas until 2019
Market trends, drivers, and challenges for the leading countries of the green data center market
Significance rating of the key buying criteria in the green data center market
Key drivers, challenges, and trends and their impact on the green data center market
Five forces analysis of the green data center market
SWOT analysis of the leading companies in the green data center market
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