Global eReader Industry 2016 Deep Market Research Report

1 Industry Overview of eReader 1

1.1 Definition and Specifications of eReader 1

1.1.1 Definition of eReader 1

1.1.2 Specifications of eReader 2

1.2 Classification of eReader 2

1.2.1 E-ink eReader 3

1.2.2 TFT-LCD eReader 4

1.3 Application of eReader 5

1.4 eReader Market by Regions 8

1.4.1 North America Status and Prospect (2011-2021) 8

1.4.2 China Status and Prospect (2011-2021) 9

1.4.3 Europe Status and Prospect (2011-2021) 10

1.4.4 Taiwan Status and Prospect (2011-2021) 11

1.4.5 Rest of the World Status and Prospect (2011-2021) 12

1.5 Global Market Size (Value) of eReader (2011-2021) 13

2 Global eReader Market Competition by Vendors 14

2.1 Global eReader Shipment and Share by Vendors (2015 and 2016) 14

2.2 Global eReader Revenue and Share by Vendors (2015 and 2016) 16

2.3 Global eReader Average Price by Vendors (2015 and 2016) 19

2.4 Vendors eReader OEM, Sales Area, Product Types 21

2.5 eReader Market Competitive Situation and Trends 23

2.5.1 eReader Market Concentration Rate 23

2.5.3 Mergers & Acquisitions, Expansion 24

3 Global eReader Production, Revenue (Value) by Regions (2011-2016) 26

3.1 Global eReader Production and Market Share by Regions (2011-2016) 26

3.2 Global eReader Revenue (Value) and Market Share by Regions (2011-2016) 28

3.3 Global eReader Production, Revenue, Price and Gross Margin (2011-2016) 29

3.4 North America eReader Production, Revenue , Price and Gross Margin (2011-2016) 30

3.5 Europe eReader Production, Revenue, Price and Gross Margin (2011-2016) 30

3.6 China eReader Production, Revenue, Price and Gross Margin (2011-2016) 30

3.7 Taiwan eReader Production, Revenue, Price and Gross Margin (2011-2016) 31

4 Global eReader Supply (Production), Consumption, Export, Import by Regions (2011-2016) 32

4.1 Global eReader Consumption by Regions (2011-2016) 32

4.2 North America eReader Production, Consumption, Export, Import by Regions (2011-2016) 34

4.3 Europe eReader Production, Consumption, Export, Import by Regions (2011-2016) 35

4.4 China eReader Production, Consumption, Export, Import by Regions (2011-2016) 35

4.5 Taiwan eReader Production, Consumption, Export, Import by Regions (2011-2016) 35

5 Global eReader Production, Revenue (Value), Price Trend by Types 36

5.1 Global eReader Production and Market Share by Types (2011-2016) 36

5.2 Global eReader Revenue and Market Share by Types (2011-2016) 38

5.3 Global eReader Price by Type (2011-2016) 40

5.4 Global eReader Production Growth by Type (2011-2016) 41

6 Global eReader Market Analysis by Applications 42

6.1 Global eReader Consumption and Market Share by Applications (2011-2016) 42

6.2 Global eReader Consumption Growth Rate by Applications (2011-2016) 44

6.3 Market Drivers and Opportunities 44

6.3.1 Potential Applications 44

6.3.2 Emerging Markets/Countries 45

7 Major Vendors Analysis of eReader 46

7.1 Amazon (US) 46

7.1.1 Company Profile 46

7.1.2 Product Picture and Specifications 47

7.1.3 Amazon eReader Shipment, Revenue, Price and Gross Margin (2015 and 2016) 48

7.1.4 Main Business/Business Overview 50

7.2 Sony (JP) 1

7.2.1 Company Profile 1

7.2.2 Product Picture and Specifications 1

7.2.3 Sony eReader Shipment, Revenue, Price and Gross Margin (2015 and 2016) 2

7.2.4 Main Business/Business Overview 3

7.3 Barnes&Noble (US) 1

7.3.1 Company Profile 1

7.3.2 Product Picture and Specifications 1

7.3.3 Barnes&Noble eReader Shipment, Revenue, Price and Gross Margin (2015 and 2016) 3

7.3.4 Main Business/Business Overview 5

7.4 PocketBook (CH) 1

7.4.1 Company Profile 1

7.4.2 Product Picture and Specifications 1

7.4.3 PocketBook eReader Shipment, Revenue, Price and Gross Margin (2015 and 2016) 4

7.4.4 Main Business/Business Overview 5

7.5 Kobo(Rakuten) (CA) 1

7.5.1 Company Profile 1

7.5.2 Product Picture and Specifications 1

7.5.3 Kobo(Rakuten) eReader Shipment, Revenue, Price and Gross Margin (2015 and 2016) 4

7.5.4 Main Business/Business Overview 5

7.6 Bookeen (FR) 1

7.6.1 Company Profile 1

7.6.2 Product Picture and Specifications 1

7.6.3 Bookeen eReader Shipment, Revenue, Price and Gross Margin (2015 and 2016) 3

7.6.4 Main Business/Business Overview 5

7.7 Ectaco (US) 1

7.7.1 Company Profile 1

7.7.2 Product Picture and Specifications 1

7.7.3 Ectaco eReader Shipment, Revenue, Price and Gross Margin (2015 and 2016) 4

7.7.4 Main Business/Business Overview 5

7.8 Ematic (US) 1

7.8.1 Company Profile 1

7.8.2 Product Picture and Specifications 1

7.8.3 Ematic eReader Shipment, Revenue, Price and Gross Margin (2015 and 2016) 4

7.8.4 Main Business/Business Overview 5

7.9 DistriRead(ICARUS) (NL) 1

7.9.1 Company Profile 1

7.9.2 Product Picture and Specifications 2

7.9.3 DistriRead(ICARUS) eReader Shipment, Revenue, Price and Gross Margin (2015 and 2016) 3

7.9.4 Main Business/Business Overview 5

7.10 Aluratek (US) 1

7.10.1 Company Profile 1

7.10.2 Product Picture and Specifications 1

7.10.3 Aluratek eReader Shipment, Revenue, Price and Gross Margin (2015 and 2016) 2

7.10.4 Main Business/Business Overview 4

7.11 Tolino (DE) 1

7.11.1 Company Profile 1

7.11.2 Product Picture and Specifications 1

7.11.3 Tolino eReader Shipment, Revenue, Price and Gross Margin (2015 and 2016) 3

7.11.4 Main Business/Business Overview 5

7.12 Hanvon (CN) 1

7.12.1 Company Profile 1

7.12.2 Product Picture and Specifications 1

7.12.3 Hanvon eReader Shipment, Revenue, Price and Gross Margin (2015 and 2016) 6

7.12.4 Main Business/Business Overview 7

7.13 Onyx (CN) 1

7.13.1 Company Profile 1

7.13.2 Product Picture and Specifications 1

7.13.3 Onyx eReader Shipment, Revenue, Price and Gross Margin (2015 and 2016) 4

7.13.4 Main Business/Business Overview 5

8 eReader Manufacturing Cost Analysis 7

8.1 eReader Key Raw Materials Analysis 7

8.1.1 Price Analysis of Key Raw Materials 7

8.1.2 Market Concentration Rate of Raw Materials 8

8.2 Proportion of Manufacturing Cost Structure 9

8.2.1 Raw Materials 9

8.2.2 Labor Cost 9

8.2.3 Manufacturing Expenses 11

8.3 Manufacturing Process Analysis of eReader 13

9 Industrial Chain, Sourcing Strategy and Downstream Buyers 14

9.1 eReader Industrial Chain Analysis 14

9.2 Upstream Raw Materials Sourcing 14

9.3 Raw Materials Sources of eReader Major Vendors in 2015 15

9.4 Downstream Buyers 15

10 Marketing Strategy Analysis, Distributors/Traders 1

10.1 Marketing Channel 1

10.1.1 Marketing Channel Analysis 1

10.1.2 Marketing Channel Development Trend 2

10.2 Market Positioning 3

10.2.1 Pricing Strategy 3

10.2.2 Brand Strategy 4

10.2.3 Target Client 5

10.3 Distributors/Traders List 5

11 Market Effect Factors Analysis 6

11.1 Technology Progress/Risk 6

11.1.1 Substitutes Threat 6

11.1.2 Technology Progress in Related Industry 7

11.2 Consumer Needs/Customer Preference Change 7

11.3 Economic/Political Environmental Change 7

12 Global eReader Market Forecast (2016-2021) 8

12.1 Global eReader Production, Revenue Forecast (2016-2021) 8

12.2 Global eReader Production, Consumption Forecast by Regions (2016-2021) 9

12.3 Global eReader Production Forecast by Type (2016-2021) 10

12.4 Global eReader Consumption Forecast by Application (2016-2021) 10

12.5 eReader Price Forecast (2016-2021) 11

13 Research Findings and Conclusion 12

Figure Picture of eReaders 1

Table Specifications of eReader Comparison of Main Models from Amazon 2

Table Specification Comparison of Different Types of eReader 2

Figure Comparison between E Ink and LCD screens 3

Figure Global Shipments Market Share of eReader by Types in 2015 3

Figure E-ink eReader 4

Table Major Vendors of E-Ink eReader 4

Figure TFT-LCD eReader 5

Table Major Vendors of TFT-LCD eReader 5

Figure Global E-book Consumer Group Distribution by Age in 2015 6

Figure Devices Used to Read E-books according to US E-book Readers Dec 2011 & Jan 2014 7

Figure Estimated Average Revenue per E-book User in 2015(USD) 7

Figure North America eReader Revenue (Million USD) and Growth Rate (2011-2021) 8

Figure China eReader Revenue (Million USD) and Growth Rate (2011-2021) 9

Figure Europe eReader Revenue (Million USD) and Growth Rate (2011-2021) 10

Figure Taiwan eReader Revenue (Million USD) and Growth Rate (2011-2021) 11

Figure Rest of the World eReader Revenue (Million USD) and Growth Rate (2011-2021) 12

Figure Global eReader Revenue (Million USD) and Growth Rate (2011-2021) 13

Table Global eReader Shipment (K Units) of Key Vendors (2015 and 2016) 14

Table Global eReader Shipment Share by Vendors (2015 and 2016) 14

Figure 2015 eReader Shipment Share by Vendors 15

Figure 2016 eReader Shipment Share by Vendors 16

Table Global eReader Revenue (Million USD) by Vendors (2015 and 2016) 16

Table Global eReader Revenue Share by Vendors (2015 and 2016) 17

Table 2015 Global eReader Revenue Share by Vendors 18

Table 2016 Global eReader Revenue Share by Vendors 19

Table Global Market eReader Average Price (USD/Unit) of Key Vendors (2015 and 2016) 19

Figure Global Market eReader Average Price (USD/Unit) of Key Vendors in 2015 21

Table Vendors eReader OEM and Sales Area 21

Table Vendors eReader Product Types 22

Figure eReader Market Share of Top 3 Vendors 23

Figure eReader Market Share of Top 5 Vendors 24

Table Global eReader Production (K Units) by Regions (2011-2016) 26

Figure Global eReader Production and Market Share by Regions (2011-2016) 26

Figure Global eReader Production Market Share by Regions (2011-2016) 27

Figure 2015 Global eReader Production Market Share by Regions 27

Table Global eReader Revenue (M USD) by Regions (2011-2016) 28

Table Global eReader Revenue Market Share by Regions (2011-2016) 28

Table 2015 Global eReader Revenue Market Share by Regions 29

Table Global eReader Production (K Units), Revenue (Million USD), Price (USD/Unit) and Gross Margin (2011-2016) 29

Table North America eReader Production (K Units) , Revenue (Million USD) , Price (USD/Unit) and Gross Margin (2011-2016) 30

Table Europe eReader Production (K Units) , Revenue (Million USD) , Price (USD/Unit) and Gross Margin (2011-2016) 30

Table China eReader Production (K Units) , Revenue (Million USD) , Price (USD/Unit) and Gross Margin (2011-2016) 30

Table Taiwan eReader Production (K Units) , Revenue (Million USD) , Price (USD/Unit) and Gross Margin (2011-2016) 31

Table Global eReader Consumption Market by Regions (2011-2016) 32

Table Global eReader Consumption Market Share by Regions (2011-2016) 32

Figure Global eReader Consumption Market Share by Regions (2011-2016) 33

Figure 2015 Global eReader Consumption Market Share by Regions 34

Table North America eReader Production, Consumption, Import & Export(K Units)(2011-2016) 34

Table Europe eReader Production, Consumption, Import & Export(K Units)(2011-2016) 35

Table China eReader Production, Consumption, Import & Export(K Units)(2011-2016) 35

Table Taiwan eReader Production, Consumption, Import & Export(K Units)(2011-2016) 35

Table Global eReader Production (K Units) by Types (2011-2016) 36

Table Global eReader Production Share by Types (2011-2016) 36

Figure Production Market Share of eReader by Types (2011-2016) 37

Figure 2015 Production Market Share of eReader by Types 38

Table Global eReader Revenue (Million USD) by Types (2011-2016) 38

Table Global eReader Revenue Share by Types (2011-2016) 39

Figure Production Revenue Share of eReader by Types (2011-2016) 39

Figure 2015 Revenue Market Share of eReader by Types 40

Table Global eReader Price (USD/Unit) by Types (2011-2016) 40

Figure Global eReader Production Growth by Type (2011-2016) 41

Table Global eReader Consumption (K Units) by Applications (2011-2016) 42

Table Global eReader Consumption Market Share by Applications (2011-2016) 42

Figure Global eReader Consumption Market Share by Applications in 2015 43

Table Global eReader Consumption Growth Rate by Applications (2011-2016) 44

Table eReader Picture and Specifications of Amazon 47

Table eReader Shipments (K Units), Price (USD/Unit), Cost (USD/Unit), Gross (USD/Unit), Revenue (M USD) and Gross Margin of Amazon 2011-2016 48

Figure eReader Shipments (K Units) and Growth Rate of Amazon 2011-2016 49

Figure eReader Shipments (K Units) and Global Market Share of Amazon 2011-2016 50

Table eReader Picture and Specifications of Sony 1

Table eReader Shipments (K Units), Price (USD/Unit), Cost (USD/Unit), Gross (USD/Unit), Revenue (M USD) and Gross Margin of Sony 2011-2016 2

Figure eReader Shipments (K Units) and Growth Rate of Sony 2011-2016 3

Figure eReader Shipments (K Units) and Global Market Share of Sony 2011-2016 3

Table eReader Picture and Specifications of Barnes & Noble 1

Table eReader Shipments (K Units), Price (USD/Unit), Cost (USD/Unit), Gross (USD/Unit), Revenue (M USD) and Gross Margin of Barnes & Noble 2011-2016 3

Figure eReader Shipments (K Units) and Growth Rate of Barnes & Noble 2011-2016 4

Figure eReader Shipments (K Units) and Global Market Share of Barnes & Noble 2011-2016 4

Table eReader Picture and Specifications of PocketBook 1

Table eReader Shipments (K Units), Price (USD/Unit), Cost (USD/Unit), Gross (USD/Unit), Revenue (M USD) and Gross Margin of PocketBook 2011-2016 4

Figure eReader Shipments (K Units) and Growth Rate of PocketBook 2011-2016 5

Figure eReader Shipments (K Units) and Global Market Share of PocketBook 2011-2016 5

Table eReader Picture and Specifications of Kobo (Rakuten) 1

Table eReader Shipments (K Units), Price (USD/Unit), Cost (USD/Unit), Gross (USD/Unit), Revenue (M USD) and Gross Margin of Kobo (Rakuten) 2011-2016 4

Figure eReader Shipments (K Units) and Growth Rate of Kobo (Rakuten) 2011-2016 4

Figure eReader Shipments (K Units) and Global Market Share of Kobo (Rakuten) 2011-2016 5

Table eReader Picture and Specifications of Bookeen 1

Table eReader Shipments (K Units), Price (USD/Unit), Cost (USD/Unit), Gross (USD/Unit), Revenue (M USD) and Gross Margin of Bookeen 2011-2016 3

Figure eReader Shipments (K Units) and Growth Rate of Bookeen 2011-2016 4

Figure eReader Shipments (K Units) and Global Market Share of Bookeen 2011-2016 4

Table eReader Picture and Specifications of Ectaco 1

Table eReader Shipments (K Units), Price (USD/Unit), Cost (USD/Unit), Gross (USD/Unit), Revenue (M USD) and Gross Margin of Ectaco 2011-2016 4

Figure eReader Shipments (K Units) and Growth Rate of Ectaco 2011-2016 4

Figure eReader Shipments (K Units) and Global Market Share of Ectaco 2011-2016 5

Table eReader Picture and Specifications of Ematic 1

Table eReader Shipments (K Units), Price (USD/Unit), Cost (USD/Unit), Gross (USD/Unit), Revenue (M USD) and Gross Margin of Ematic 2011-2016 4

Figure eReader Shipments (K Units) and Growth Rate of Ematic 2011-2016 4

Figure eReader Shipments (K Units) and Global Market Share of Ematic 2011-2016 5

Table eReader Picture and Specifications of DistriRead(ICARUS) 2

Table eReader Shipments (K Units), Price (USD/Unit), Cost (USD/Unit), Gross (USD/Unit), Revenue (M USD) and Gross Margin of DistriRead (ICARUS) 2011-2016 3

Figure eReader Shipments (K Units) and Growth Rate of DistriRead (ICARUS) 2011-2016 4

Figure eReader Shipments (K Units) and Global Market Share of DistriRead (ICARUS) 2011-2016 4

Table eReader Picture and Specifications of Aluratek 1

Table eReader Shipments (K Units), Price (USD/Unit), Cost (USD/Unit), Gross (USD/Unit), Revenue (M USD) and Gross Margin of Aluratek 2011-2016 2

Figure eReader Shipments (K Units) and Growth Rate of Aluratek 2011-2016 3

Figure eReader Shipments (K Units) and Global Market Share of Aluratek 2011-2016 3

Table eReader Picture and Specifications of Tolino 1

Table eReader Shipments (K Units), Price (USD/Unit), Cost (USD/Unit), Gross (USD/Unit), Revenue (M USD) and Gross Margin of Tolino 2011-2016 3

Figure eReader Shipments (K Units) and Growth Rate of Tolino 2011-2016 4

Figure eReader Shipments (K Units) and Global Market Share of Tolino 2011-2016 4

Table eReader Picture and Specifications of Hanvon 1

Table eReader Shipments (K Units), Price (USD/Unit), Cost (USD/Unit), Gross (USD/Unit), Revenue (M USD) and Gross Margin of Hanvon 2011-2016 6

Figure eReader Shipments (K Units) and Growth Rate of Hanvon 2011-2016 6

Figure eReader Shipments (K Units) and Global Market Share of Hanvon 2011-2016 7

Table eReader Picture and Specifications of Onyx 1

Table eReader Shipments (K Units), Price (USD/Unit), Cost (USD/Unit), Gross (USD/Unit), Revenue (M USD) and Gross Margin of Onyx 2011-2016 4

Figure eReader Shipments (K Units) and Growth Rate of Onyx 2011-2016 5

Figure eReader Shipments (K Units) and Global Market Share of Onyx 2011-2016 5

Table Raw Material Suppliers and Price Analysis 7

Table Key Suppliers of Raw Materials 7

Figure Market Concentration Rate of Raw Materials 8

Figure Manufacturing Cost Structure of eReader 9

Figure Europe Area Average Monthly Wage (EUR/Month) 10

Figure China Minimum Monthly Wages (CNY/ Month) 11

Figure India Minimum Monthly Wages (INR/ Month) 11

Table 2015 Global Electricity Price of Resident and Industry (USD/Kw·h) by Country 12

Figure Manufacturing Process Analysis of eReader 13

Figure eReader Industrial Chain Analysis 14

Table Raw Materials Sources of eReader Major Vendors in 2015 15

Figure Marketing Channels of eReader 1

Figure Market Share of Different Marketing Channels of eReader 2

Figure Price Strategy Overview 3

Figure Brand Strategy Overview 4

Table Traders or Distributors with Contact Information of eReader 5

Figure Porter’s Five Forces 6

Figure Global eReader Production (K Units) and Growth Rate Forecast (2016-2021) 8

Figure Global eReader Revenue (M USD) and Growth Rate Forecast (2016-2021) 9

Table Global eReader Production (K Units) Forecast by Regions (2016-2021) 9

Table Global eReader Consumption Forecast by Regions (2016-2021) 9

Table Global eReader Production (K Units) Forecast by Type (2016-2021) 10

Table Global eReader Consumption (K Units) Forecast by Application (2016-2021) 10

Figure eReader Price (USD/Unit) Forecast (2016-2021) 11