ICT Media

Global Enterprise Location-based Search and Advertisement Market 2014-2018

  • TEC170219
  • 59 Pages
  • September 2014
  • ICT Media
About Global Enterprise Location-based Search and Advertising
The location-based search and advertising is a form of advertising in which the users integrate mobile advertising with various mobile technologies such as location-based services. The location-based search and advertising is expected to grow significantly in the Mobile Advertising industry. As compared to other advertising means, location-based search and advertisement provides higher return on investment to enterprises. It is one of the most important direct marketing channel for enterprises to increase their reach and brand awareness among consumers. It also allows marketers to reach their specific targeted audience by providing personalized ads based on their age, location, personality, and interest. There are three types of location-based advertising. They are messaging, display, and search. The location-based search and advertising is used by retailers, FMCG companies, from restaurants to big hotels, hospitals, and in indoor stadium to drive customers, increasing brand awareness and revenue. It also uses beacon technology and couponing system to increase in-store experience of shoppers and customer engagement in the outlets.
TechNavio's analysts forecast the Global Enterprise Location-based Search and Advertising to grow at a CAGR of 43.15 percent over the period 2013-2018.
Covered in this Report
The Global Enterprise Location-based Search and Advertising can be classified into three major segments based on application: Search, Messaging, and Display.

TechNavio's report, the Global Enterprise Location-based Search and Advertising 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the APAC region, the Americas, and the EMEA region; it also covers the Global Enterprise Location-based Search and Advertising landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.
Key Regions
Americas
APAC
EMEA
Key Vendors
AdMoove
Foursquare Labs
Groupon
Jiepang API
xAD
Other Prominent Vendors

Appello Systems
Apple
AT&T Mobility
Badoo
Bharti Airtel
BLIP Systems
COUPIES
Facebook
France Telecom
Gbanga
Google
HERE (Nokia)
Hibu
Intersec
Loopt
Madvertise
Millennial Media
MTN Group
NeoMedia
Nexage
Placecast
Proxama
Proximus Mobility
Shopkick
Taganode.com
Taptu
TeleCommuniations Systems
Telemap
TeleNav
Telenity
TomTom
Vodafone Group
Vouchercloud
Waze (Google)
Weve
Yelp
YourbanDeals
Yowza
Market Driver
Reduction in Marketing Cost and Enhanced Reach
For a full, detailed list, view our report
Market Challenge
Issues Faced by Enterprises and Consumers Due to Complex Technology
For a full, detailed list, view our report
Market Trend
Increased Use of Proximity Beacon Technology by Enterprises
For a full, detailed list, view our report
Key Questions Answered in this Report
What will the market size be in 2018 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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