ICT Media

Global E-Marketer IT Spending 2015-2019

  • TEC339897
  • 66 Pages
  • October 2015
  • ICT Media
About e-marketer IT spending
The rapid growth of the Internet has made online platforms a popular choice for conducting business activities. The global Internet footprint has grown from 2.4 billion in 2013 to more than 3.5 billion in 2015. Most developed regions have Internet penetration of more than 80%, while developing regions are also gradually picking up pace. This penetration of the Internet has led to increased investments in e-marketing, as it can enhance reach, flexibility, and accessibility to the target audience. The ability to customize ads as per the requirements of customers is one of the advantages of this media. For instance, Yahoo Search, AdWords, and Google AdSense are seen only on relevant web pages.

E-marketing also helps in generating customer data. Thus, e-marketers are aggressively spending on procuring software such as marketing automation tools, analytical tools such as web analytics, social media analytical tools, and mobile analytical tools to measure the ROI of their marketing initiatives and to customize ads to effectively reach the target audience. E-marketers are also investing in procuring consulting services, managed services, and custom application development services.

TechNavio's analysts forecast the global e-marketer IT spending market to grow at a CAGR of 12.48% over the period 2014-2019.

Covered in this report
In this report, Technavio covers the present scenario and growth prospects of the global e-marketer IT spending for 2015-2019. To calculate the overall market size, the report considers the sales of hardware, software, and services in e-marketing.

Hardware includes storage, servers, PCs, and network equipment
Software incudes licensing and subscription of marketing automation software and analytical tools
Services include revenue generated through consulting services, custom application development services, and managed services

The report also presents the vendor landscape and a corresponding detailed analysis of the key leading vendors. We discuss the major drivers that influence the growth of the market, and the challenges faced by vendors and the market as a whole, as well as the key trends emerging in the market that will contribute to its growth during the forecast period.

TechNavio's report, Global E-marketer IT Spending Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers APAC, the Americas, and EMEA. It covers the landscape of the global e-marketer IT spending market and its growth prospects in the coming years. The report also includes a discussion on the key vendors operating in this market.

Key regions
Americas
APAC
EMEA

Key vendors
Hubspot
IBM
Marketo
Microsoft
Oracle
Salesforce

Other prominent vendors
Act-on
Calliduscloud
Optifinow
Salesfusion
SAP

Market driver
Increasing demand for measuring efficacy of marketing initiatives
For a full, detailed list, view our report

Market challenge
Lack of integration
For a full, detailed list, view our report

Market trend
Emergence of mobile app-install ads
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2019 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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