ICT Media

Global Digital OOH Market 2016-2020

  • TEC629289
  • 58 Pages
  • July 2016
  • ICT Media
About Digital Out-Of-Home (OOH)

Digital OOH advertising refers to advertising on large digital screens that are installed in public places. These display units are centrally controlled and are used to display context-specific advertisements that range from restaurant menus to brand advertising. Tracking systems to measure the effectiveness of these advertisements were not available earlier. Interactive digital OOH advertising campaigns that use touchscreen displays are more effective. These displays also enable tracking of inquiries as they can be measured in terms of the number of touches.

Technavios analysts forecast the global digital out-of-home (OOH) advertising market to grow at a CAGR of 11.76% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the global digital out-of-home (OOH) advertising market for 2016-2020. To calculate the market size, the report considers the the revenue generated from physical and digital outdoor advertising.

The market is divided into the following segments based on geography:
Americas
APAC
EMEA

Technavio's report, Global Digital Out-Of-Home (OOH) Advertising Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
Clear Channel Outdoor
JCDecaux
Lamar Advertising
OUTFRONT Media

Other prominent vendors
Adams Outdoor Advertising
Adspace Digital Mall Network
AirMedia
Captivate Network
Daktronics
DDI Signs
ExterionMedia
IDI
nycaMedia
Plan B Media
RMG Networks
Stroer Media
V Media
VGI Global Media
VisionChina Media

Market driver
Increased acceptance of audio-visual advertising
For a full, detailed list, view our report

Market challenge
Lack of adequate measuring tools
For a full, detailed list, view our report

Market trend
Increase in spending from FMCG industry
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analysts time when you purchase this market report. Details are provided within the report.


Please Select Format

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Transplant Diagnostics Market by Technology - Opportunities and Forecast, 2014 - 2020

The techniques or solutions that are developed to improve the speed and reliability of transplant diagnostics is termed as transplant diagnostics technology. These kits are known to offer both high ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Europe In-Building Wireless Market - Opportunities and Forecast, 2014 - 2020

Service, networks and solutions known to provide seamless reliability and coverage indoors are termed as in-building wireless systems. These systems are known to facilitate mobile environment through a reliable communication ...

July 2017  |   Price:$ 3390    | Pre Book Price:$ 3390

Read More >>

Fiber Optic Connectors Asia-Pacific Market Research Report, 2013 - 2020

Fiber optic connectors terminate fiber optic cables. They are used for mechanical coupling and aligning of core fibers. They are implemented for joining of optical fibers in an effort to ...

July 2017  |   Price:$ 2850    | Pre Book Price:$ 2850

Read More >>

World Connected Logistics Market - Opportunities and Forecasts, 2014 - 2020

Business network mainly for logistics that enable hub operators and several others to monitor and manage traffic both within as well as towards the hub is termed as connected logistics. ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Unified Communication as a service (UCaaS) Market (Organization Size, Component, Industry Vertical and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2013 - 2020

UCaaS- unified communications as-a-service is a model of delivery wherein a variety of collaboration and communication services and applications are outsourced to a third-party provider and delivered over a network. ...

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

Global Commercial Airport Lighting Market (Type, Divisions and Geography) - Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Research, Report, Opportunities, Segmentation and Forecast, 2012 - 2020

Commercial airport lighting includes all type of lighting systems used in any type of airport in order to support commercial aircraft operations. It facilitates night flying of aircraft and improves airport appearance.

July 2017  |   Price:$ 5370    | Pre Book Price:$ 5370

Read More >>

2017 © Copyright Big Market Research

View Pricing >>