ICT Media

Global Customer Relationship Management (CRM) Market 2014-2018

  • TEC18048
  • 78 Pages
  • June 2014
  • ICT Media
About CRM
Customer relationship management is a combination of organisational strategy, information systems and technology that is focused on providing better customer service. CRM is defined as a management philosophy that aims to create, develop and enhance customer relationships, so as to maximise customer value, corporate profitability and thus shareholders value. A category of enterprise software, CRM covers a broad set of software applications that helps businesses manage customer data and customer interaction, automate sales, marketing and customer support functions and manage employee, vendor and partner relationships. CRM enables businesses to gain actionable insights with a back-end analytical engine. It also helps businesses to see new opportunities with predictive analytics, streamline operations and personalise customer service based on the customer's history and prior interactions.
TechNavio's analysts forecast the Global CRM market will grow at a CAGR of 15.5 percent over the period 2013-2018.
Covered in this Report
This report covers the present scenario and the growth prospects of the Global CRM market for the period 2013-2018. To calculate the market size, the report considers revenue generated from sales of CRM software. The revenue considered encompasses the following:
Service and support
Sales
Marketing and
E-commerce.
It also presents the vendor landscape and a corresponding detailed analysis of the top five vendors in the market. In addition, the report discusses the major drivers that influence the growth of the Global CRM market. It also outlines the challenges faced by vendors and the market at large, as well as the key trends that are emerging in the market.
Key Regions
North America
Europe
APAC
Latin America
MEA
Key Vendors
IBM Corp.
Oracle Corp.
Microsoft Corp.
Salesforce.com Inc.
SAP AG
Other Prominent Vendors

Amdocs Ltd
Aplicor Inc.
Aptean
Acidaes Solutions Pvt. Ltd
FrontRange Solutions Inc.
Infor Solutions
PK4 Software Technologies Pvt. Ltd
Maximizer Software Inc.
NetSuite Inc.
Nuance Communications Inc.
Sage Business Solutions
Soffront Software Inc.
SugarCRM
Talisma Corporation Pvt. Ltd
Tour de force CRM Software
Zoho Corp.

Key Market Driver
Phased Approach to CRM Implementation.
For a full, detailed list, view our report
Key Market Challenge
Absence of ROI Measurement System.
For a full, detailed list, view our report
Key Market Trend
Increasing Adoption by SMBs.
For a full, detailed list, view our report
Key Questions Answered in this Report
What will the market size be in 2018 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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