Global Campaign Management Software Market Size, Status and Forecast 2022
- QYR2249521
- 173 Pages
- November 2017
- ICT & Media
The global Campaign Management Software market is valued at 1830 million USD in 2016 and is expected to reach 4155 million USD by the end of 2022, growing at a CAGR of 14.64% between 2016 and 2022.
The Asia-Pacific will occupy for more market share in following years, especially in China, also fast growing India and Southeast Asia regions.
United States will still play an important role which cannot be ignored. Any changes from United States might affect the development trend of Campaign Management Software.
Europe also play important roles in global market, with market size of 441 million USD in 2016 and will be 1020 million USD in 2022, with a CAGR of 14.98%.
The major players in global market include
Campaign Monitor
Sendinblue
Target Everyone
Zoho
IBM
SAS
Adobe
Optmyzr
Oracle
Aprimo
Tune
Percolate
Infor
HubSpot
SAP Hybris
Geographically, this report split global into several key Regions, with, revenue (million USD), market share and growth rate of Campaign Management Software for these regions, from 2012 to 2022 (forecast)
United States
Europe
Japan
China
India
Southeast Asia
On the basis of product, the Campaign Management Software market is primarily split into
Cloud-based
On-premise
On the basis on the end users/Application, this report covers
Small Business
Medium Business
Large Enterprises
1 Industry Overview 1
1.1 Campaign Management Software Market Overview 1
1.1.1 Campaign Management Software Product Scope 1
1.1.2 Market Status and Outlook 2
1.2 Global Campaign Management Software Market Size and Analysis by Regions (2012-2022) 2
1.2.1 United States Campaign Management Software Market Status and Outlook 3
1.2.2 Europe Campaign Management Software Market Status and Outlook 4
1.2.3 Japan Campaign Management Software Market Status and Outlook 5
1.2.4 China Campaign Management Software Market Status and Outlook 6
1.2.5 India Campaign Management Software Market Status and Outlook 7
1.2.6 Southeast Asia Campaign Management Software Market Status and Outlook 8
1.3 Classification of Campaign Management Software by Product 9
1.3.1 Global Campaign Management Software Revenue (Million USD) and Growth (%) Comparison by Product (2012-2022) 9
1.3.2 Global Campaign Management Software Revenue (Million USD) Market Share (%) by Product in 2016 10
1.3.3 Cloud-based 10
1.3.4 On-premise 11
1.4 Campaign Management Software Market by End Users/Application 12
1.4.1 Small Business 13
1.4.2 Medium Business 13
1.4.3 Large Enterprises 14
2 Global Campaign Management Software Competition Analysis by Players 15
2.1 Global Campaign Management Software Market Size (Million USD) by Players (2012-2017) 15
2.2 Competitive Status and Trend 17
2.2.1 Market Concentration Rate 17
2.2.2 5 Must-Haves in a Campaign Management Software 17
2.2.3 New Entrants 19
2.2.4 Trends in Campaign Management Industry and Capabilities 19
3 Company (Top Players) Profiles and Key Data 23
3.1 Campaign Monitor 23
3.1.1 Company Profile 23
3.1.2 Main Business/Business Overview 23
3.1.3 Products, Services and Solutions 23
3.1.4 Campaign Monitor Campaign Management Software Revenue (Million USD) (2012-2017) 24
3.2 Sendinblue 26
3.2.1 Company Profile 26
3.2.2 Main Business/Business Overview 26
3.2.3 Products, Services and Solutions 26
3.2.4 Sendinblue Campaign Management Software Revenue (Million USD) (2012-2017) 28
3.3 TargetEveryone 29
3.3.1 Company Profile 29
3.3.2 Main Business/Business Overview 30
3.3.3 Products, Services and Solutions 30
3.3.4 Target Everyone Campaign Management Software Revenue (Million USD) (2012-2017) 32
3.4 Zoho 33
3.4.1 Company Profile 33
3.4.2 Main Business/Business Overview 34
3.4.3 Products, Services and Solutions 34
3.4.4 Zoho Campaign Management Software Revenue (Million USD) (2012-2017) 35
3.5 IBM 37
3.5.1 Company Profile 37
3.5.2 Main Business/Business Overview 37
3.5.3 Products, Services and Solutions 38
3.5.4 IBM Campaign Management Software Revenue (Million USD) (2012-2017) 40
3.6 SAS 42
3.6.1 Company Profile 42
3.6.2 Main Business/Business Overview 42
3.6.3 Products, Services and Solutions 43
3.6.4 SAS Campaign Management Software Revenue (Million USD) (2012-2017) 44
3.7 Adobe 45
3.7.1 Company Profile 45
3.7.2 Main Business/Business Overview 46
3.7.3 Products, Services and Solutions 46
3.7.4 Adobe Campaign Management Software Revenue (Million USD) (2012-2017) 47
3.8 Optmyzr 49
3.8.1 Company Profile 49
3.8.2 Main Business/Business Overview 49
3.8.3 Products, Services and Solutions 50
3.8.4 Optmyzr Campaign Management Software Revenue (Million USD) (2012-2017) 52
3.9 Oracle 53
3.9.1 Company Profile 53
3.9.2 Main Business/Business Overview 54
3.9.3 Products, Services and Solutions 54
3.9.4 Oracle Campaign Management Software Revenue (Million USD) (2012-2017) 55
3.10 Aprimo 57
3.10.1 Company Profile 57
3.10.2 Main Business/Business Overview 57
3.10.3 Products, Services and Solutions 58
3.10.4 Aprimo Campaign Management Software Revenue (Million USD) (2012-2017) 59
3.11 Tune 61
3.11.1 Company Profile 61
3.11.2 Main Business/Business Overview 61
3.11.3 Products, Services and Solutions 62
3.11.4 Tune Campaign Management Software Revenue (Million USD) (2012-2017) 63
3.12 Percolate 64
3.12.1 Company Profile 64
3.12.2 Main Business/Business Overview 65
3.12.3 Products, Services and Solutions 65
3.12.4 Percolate Campaign Management Software Revenue (Million USD) (2012-2017) 66
3.13 Infor 67
3.13.1 Company Profile 67
3.13.2 Main Business/Business Overview 68
3.13.3 Products, Services and Solutions 68
3.13.4 Infor Campaign Management Software Revenue (Million USD) (2012-2017) 69
3.14 HubSpot 70
3.14.1 Company Profile 70
3.14.2 Main Business/Business Overview 71
3.14.3 Products, Services and Solutions 71
3.14.4 HubSpot Campaign Management Software Revenue (Million USD) (2012-2017) 73
3.15 SAP Hybris 74
3.15.1 Company Profile 74
3.15.2 Main Business/Business Overview 75
3.15.3 Products, Services and Solutions 75
3.15.4 SAP Hybris Campaign Management Software Revenue (Million USD) (2012-2017) 76
4 Global Campaign Management Software Market Size by Product and Application (2012-2017) 78
4.1 Global Campaign Management Software Market Size by Product (2012-2017) 78
4.2 Global Campaign Management Software Market Size by Application (2012-2017) 79
4.3 Potential Application of Campaign Management Software in Future 81
4.4 Consumers/End Users of Campaign Management Software 81
5 United States Campaign Management Software Development Status and Outlook 82
5.1 United States Campaign Management Software Market Size (2012-2017) 82
5.2 United States Campaign Management Software Market Size and Market Share by Players (2012-2017) 83
5.3 United States Campaign Management Software Market Size by Application (2012-2017) 85
6 Europe Campaign Management Software Development Status and Outlook 87
6.1 Europe Campaign Management Software Market Size (2012-2017) 87
6.2 Europe Campaign Management Software Market Size and Market Share by Players (2012-2017) 88
6.3 Europe Campaign Management Software Market Size by Application (2012-2017) 90
7 Japan Campaign Management Software Development Status and Outlook 92
7.1 Japan Campaign Management Software Market Size (2012-2017) 92
7.2 Japan Campaign Management Software Market Size and Market Share by Players (2012-2017) 93
7.3 Japan Campaign Management Software Market Size by Application (2012-2017) 95
8 China Campaign Management Software Development Status and Outlook 97
8.1 China Campaign Management Software Market Size and Forecast (2012-2017) 97
8.2 China Campaign Management Software Market Size and Market Share by Players (2012-2017) 98
8.3 China Campaign Management Software Market Size by Application (2012-2017) 99
9 India Campaign Management Software Development Status and Outlook 101
9.1 India Campaign Management Software Market Size and Forecast (2012-2017) 101
9.2 India Campaign Management Software Market Size and Market Share by Players (2012-2017) 101
9.3 India Campaign Management Software Market Size by Application (2012-2017) 103
10 Southeast Asia Campaign Management Software Development Status and Outlook 105
10.1 Southeast Asia Campaign Management Software Market Size and Forecast (2012-2017) 105
10.2 Southeast Asia Campaign Management Software Market Size and Market Share by Players (2012-2017) 106
10.3 Southeast Asia Campaign Management Software Market Size by Application (2012-2017) 108
11 Market Forecast by Regions, Product and Application (2017-2022) 110
11.1 Global Campaign Management Software Market Size (Million USD) by Regions (2017-2022) 110
11.1.1 United States Campaign Management Software Revenue and Growth Rate (2017-2022) 112
11.1.2 Europe Campaign Management Software Revenue and Growth Rate (2017-2022) 113
11.1.3 China Campaign Management Software Revenue and Growth Rate (2017-2022) 114
11.1.4 Japan Campaign Management Software Revenue and Growth Rate (2017-2022) 115
11.1.5 Southeast Asia Campaign Management Software Revenue and Growth Rate (2017-2022) 116
11.1.6 India Campaign Management Software Revenue and Growth Rate (2017-2022) 117
11.2 Global Campaign Management Software Market Size by Application (2017-2022) 117
11.3 Global Campaign Management Software Market Size by Product (2017-2022) 119
12 Campaign Management Software Market Dynamics 121
12.1 Campaign Management Software Market Opportunities 121
12.2 Campaign Management Software Challenge 121
12.3 Campaign Management Software Market Risk 125
12.3.1 Cyber Security Risk 125
12.3.2 Business Model Risk 126
12.3.3 D&A Privacy Risk 127
12.3.4 Technology project risk 127
12.4 Campaign Management Software Market Driving Force 127
12.4.1 Emergence of Omnichannel Marketing 127
12.4.2 Emergence of Location-based Marketing 128
12.4.3 Use of Predictive Analytics in CMS 128
12.5 Campaign management software Developing Cost Analysis 129
12.5.1 Campaign management software Hardware Analysis 129
12.5.2 Proportion of Developing Cost Structure 130
12.6 Marketing Strategy Analysis 134
12.6.1 Marketing Channel 134
12.6.2 Market Positioning 137
13 Market Effect Factors Analysis 141
13.1 Technology Progress/Risk 141
13.1.1 Substitutes 141
13.1.2 Technology Progress in Related Industry 141
13.2 Consumer Needs Trend/Customer Preference 141
13.3 External Environmental Change 141
13.3.1 North America Economy Analysis 142
13.3.2 Asia Pacific Economy Analysis 144
13.3.3 Europe Economy Analysis 146
13.3.4 China Economy Analysis 146
14 Research Finding /Conclusion 148
15 Methodology and Data Source 149
15.1 Methodology/Research Approach 149
15.1.1 Research Programs/Design 149
15.1.2 Market Size Estimation 150
15.1.3 Market Breakdown and Data Triangulation 152
15.2 Data Source 153
15.2.1 Secondary Sources 153
15.2.2 Primary Sources 153
15.3 Disclaimer 154
15.4 Author List 155
Figure Campaign Management Software in Marketing Automation 1
Figure Global Campaign Management Software Market Size (Million USD) Status and Outlook (2012-2022) 2
Table Global Market Campaign Management Software Revenue (Million USD) Comparison by Regions 2012-2022 2
Figure Global Campaign Management Software Market Share by Regions in 2016 3
Figure United States Campaign Management Software Market Size (Million USD) and Growth Rate (2012-2022) 4
Figure Europe Campaign Management Software Market Size (Million USD) and Growth Rate (2012-2022) 5
Figure Japan Campaign Management Software Market Size (Million USD) and Growth Rate (2012-2022) 6
Figure China Campaign Management Software Market Size (Million USD) and Growth Rate (2012-2022) 7
Figure India Campaign Management Software Market Size (Million USD) and Growth Rate (2012-2022) 8
Figure Southeast Asia Campaign Management Software Market Size (Million USD) and Growth Rate (2012-2022) 9
Table Global Campaign Management Software Revenue (Million USD) and Growth Rate (%) Comparison by Product (2012-2022) 9
Figure Global Campaign Management Software Revenue Market Share (%) by Product in 2016 10
Figure Cloud-based Market Size (Million USD) and Growth Rate (2012-2022) 11
Figure On-premise Market Size (Million USD) and Growth Rate (2012-2022) 11
Table Global Campaign Management Software Market Size (Million USD) Comparison by Application (2012-2022) 12
Figure Global Campaign Management Software Market Share by Application in 2016 12
Figure Campaign Management Software Market Size (Million USD) and Growth Rate in Small Business (2012-2022) 13
Figure Campaign Management Software Market Size (Million USD) and Growth Rate in Medium Business (2012-2022) 14
Figure Campaign Management Software Market Size (Million USD) and Growth Rate in Large Enterprises (2012-2022) 14
Table Global Campaign Management Software Revenue (Million USD) by Players (2012-2017) 15
Table Global Campaign Management Software Revenue Market Share (%) by Players (2012-2017) 15
Figure Global Campaign Management Software Market Size Share by Players in 2012 16
Figure Global Campaign Management Software Market Size Share by Players in 2016 17
Table New Entrants of Campaign Management Software 2012-2017 19
Table Campaign Monitor Basic Information List 23
Table Product & Service Information 23
Table Campaign Management Software Business Revenue of Campaign Monitor (2012-2017) 24
Figure Campaign Monitor Campaign Management Software Business Revenue Growth Rate 25
Figure Campaign Monitor Campaign Management Software Business Revenue Market Share (%) (2012-2017) 25
Table Sendinblue Basic Information List 26
Table Product & Service Information 26
Table Campaign Management Software Business Revenue of Sendinblue (2012-2017) 28
Figure Sendinblue Campaign Management Software Business Revenue Growth Rate 28
Figure Sendinblue Campaign Management Software Business Revenue Market Share (%) (2012-2017) 29
Table Target Everyone Basic Information List 29
Table Product & Service Information 30
Table Campaign Management Software Business Revenue of Target Everyone (2012-2017) 32
Figure Target Everyone Campaign Management Software Business Revenue Growth Rate 32
Figure Target Everyone Campaign Management Software Business Revenue Market Share (%) (2012-2017) 33
Table Zoho Basic Information List 33
Table Product & Service Information 34
Table Campaign Management Software Business Revenue of Zoho (2012-2017) 35
Figure Zoho Campaign Management Software Business Revenue Growth Rate 36
Figure Zoho Campaign Management Software Business Revenue Market Share (%) (2012-2017) 36
Table IBM Basic Information List 37
Table Product & Service Information 38
Table Campaign Management Software Business Revenue of IBM (2012-2017) 40
Figure IBM Campaign Management Software Business Revenue Growth Rate 41
Figure IBM Campaign Management Software Business Revenue Market Share (%) (2012-2017) 41
Table SAS Basic Information List 42
Table Product & Service Information 43
Table Campaign Management Software Business Revenue of SAS (2012-2017) 44
Figure SAS Campaign Management Software Business Revenue Growth Rate 44
Figure SAS Campaign Management Software Business Revenue Market Share (%) (2012-2017) 45
Table Adobe Basic Information List 45
Table Product & Service Information 46
Table Campaign Management Software Business Revenue of Adobe (2012-2017) 47
Figure Adobe Campaign Management Software Business Revenue Growth Rate 48
Figure Adobe Campaign Management Software Business Revenue Market Share (%) (2012-2017) 48
Table Optmyzr Basic Information List 49
Table Product & Service Information 50
Table Campaign Management Software Business Revenue of Optmyzr (2012-2017) 52
Figure Optmyzr Campaign Management Software Business Revenue Growth Rate 52
Figure Optmyzr Campaign Management Software Business Revenue Market Share (%) (2012-2017) 53
Table Oracle Basic Information List 53
Table Product & Service Information 54
Table Campaign Management Software Business Revenue of Oracle (2012-2017) 55
Figure Oracle Campaign Management Software Business Revenue Growth Rate 56
Figure Oracle Campaign Management Software Business Revenue Market Share (%) (2012-2017) 56
Table Aprimo Basic Information List 57
Table Product & Service Information 58
Table Campaign Management Software Business Revenue of Aprimo (2012-2017) 59
Figure Aprimo Campaign Management Software Business Revenue Growth Rate 60
Figure Aprimo Campaign Management Software Business Revenue Market Share (%) (2012-2017) 60
Table Tune Basic Information List 61
Table Product & Service Information 62
Table Campaign Management Software Business Revenue of Tune (2012-2017) 63
Figure Tune Campaign Management Software Business Revenue Growth Rate 63
Figure Tune Campaign Management Software Business Revenue Market Share (%) (2012-2017) 64
Table Percolate Basic Information List 64
Table Product & Service Information 65
Table Campaign Management Software Business Revenue of Percolate (2012-2017) 66
Figure Percolate Campaign Management Software Business Revenue Growth Rate 66
Figure Percolate Campaign Management Software Business Revenue Market Share (%) (2012-2017) 67
Table Infor Basic Information List 67
Table Product & Service Information 68
Table Campaign Management Software Business Revenue of Infor (2012-2017) 69
Figure Infor Campaign Management Software Business Revenue Growth Rate 69
Figure Infor Campaign Management Software Business Revenue Market Share (%) (2012-2017) 70
Table HubSpot Basic Information List 70
Table Product & Service Information 71
Table Campaign Management Software Business Revenue of HubSpot (2012-2017) 73
Figure HubSpot Campaign Management Software Business Revenue Growth Rate 73
Figure HubSpot Campaign Management Software Business Revenue Market Share (%) (2012-2017) 74
Table SAP Hybris Basic Information List 74
Table Product & Service Information 75
Table Campaign Management Software Business Revenue of SAP Hybris (2012-2017) 76
Figure SAP Hybris Campaign Management Software Business Revenue Growth Rate 77
Figure SAP Hybris Campaign Management Software Business Revenue Market Share (%) (2012-2017) 77
Table Global Campaign Management Software Market Size by Product (2012-2017) 78
Figure Global Campaign Management Software Revenue Market Share (%) by Product (2012-2017) 78
Figure Global Campaign Management Software Market Size Share by Product in 2016 79
Table Global Campaign Management Software Market Size by Application (2012-2017) 79
Figure Global Campaign Management Software Revenue Market Share (%) by Application (2012-2017) 80
Figure Global Campaign Management Software Market Size Share by Application in 2016 80
Table Consumer/End Users of Campaign Management Software 81
Figure United States Campaign Management Software Market Size and Growth Rate (2012-2017) 82
Table United States Campaign Management Software Market Size by Players (2012-2017) 83
Figure United States Campaign Management Software Market Size Share by Players in 2012 84
Figure United States Campaign Management Software Market Size Share by Players in 2016 85
Table United States Campaign Management Software Market Size by Application (2012-2017) 85
Figure United States Campaign Management Software Revenue Market Share (%) by Application (2012-2017) 86
Figure United States Campaign Management Software Market Size Share by Application in 2016 86
Figure Europe Campaign Management Software Market Size and Growth Rate by Regions (2012-2017) 87
Table Europe Campaign Management Software Market Size by Players (2012-2017) 88
Figure Europe Campaign Management Software Market Size Share by Players in 2012 89
Figure Europe Campaign Management Software Market Size Share by Players in 2016 90
Table Europe Campaign Management Software Market Size by Application (2012-2017) 90
Figure Europe Campaign Management Software Revenue Market Share (%) by Application (2012-2017) 91
Figure Europe Campaign Management Software Market Size Share by Application in 2016 91
Figure Japan Campaign Management Software Market Size and Growth Rate by Regions (2012-2017) 92
Table Japan Campaign Management Software Market Size by Players (2012-2017) 93
Figure Japan Campaign Management Software Market Size Share by Players in 2012 94
Figure Japan Campaign Management Software Market Size Share by Players in 2016 95
Table Japan Campaign Management Software Market Size by Application (2012-2017) 95
Figure Japan Campaign Management Software Revenue Market Share (%) by Application (2012-2017) 96
Figure Japan Campaign Management Software Market Size Share by Application in 2016 96
Figure China Campaign Management Software Market Size and Growth Rate by Regions (2012-2017) 97
Table China Campaign Management Software Market Size by Players (2012-2017) 98
Figure China Campaign Management Software Market Size Share by Players in 2012 98
Figure China Campaign Management Software Market Size Share by Players in 2016 99
Table China Campaign Management Software Market Size by Application (2012-2017) 99
Figure China Campaign Management Software Revenue Market Share (%) by Application (2012-2017) 100
Figure China Campaign Management Software Market Size Share by Application in 2016 100
Figure India Campaign Management Software Market Size and Growth Rate by Regions (2012-2017) 101
Table India Campaign Management Software Market Size by Players (2012-2017) 101
Figure India Campaign Management Software Market Size Share by Players in 2012 102
Figure India Campaign Management Software Market Size Share by Players in 2016 103
Table India Campaign Management Software Market Size by Application (2012-2017) 103
Figure India Campaign Management Software Revenue Market Share (%) by Application (2012-2017) 104
Figure India Campaign Management Software Market Size Share by Application in 2016 104
Figure Southeast Asia Campaign Management Software Market Size and Growth Rate by Regions (2012-2017) 105
Table Southeast Asia Campaign Management Software Market Size by Players (2012-2017) 106
Figure Southeast Asia Campaign Management Software Market Size Share by Players in 2012 107
Figure Southeast Asia Campaign Management Software Market Size Share by Players in 2016 108
Table Southeast Asia Campaign Management Software Market Size by Application (2012-2017) 108
Figure Southeast Asia Campaign Management Software Revenue Market Share (%) by Application (2012-2017) 109
Figure Southeast Asia Campaign Management Software Market Size Share by Application in 2016 109
Figure Global Campaign Management Software Market Size and Growth Rate (Value) (2017-2022) 110
Table Global Campaign Management Software Market Size by Regions (2017-2022) 110
Figure Global Campaign Management Software Market Size Share by Regions (2017-2022) 111
Figure Global Campaign Management Software Market Size Share by Regions in 2022 111
Figure United States Campaign Management Software Revenue (Million USD) and Growth Rate (2017-2022) 112
Figure Europe Campaign Management Software Revenue (Million USD) and Growth Rate (2017-2022) 113
Figure China Campaign Management Software Revenue (Million USD) and Growth Rate (2017-2022) 114
Figure Japan Campaign Management Software Revenue (Million USD) and Growth Rate (2017-2022) 115
Figure Southeast Asia Campaign Management Software Revenue (Million USD) and Growth Rate (2017-2022) 116
Figure India Campaign Management Software Revenue (Million USD) and Growth Rate (2017-2022) 117
Table Global Campaign Management Software Market Size by Application (2017-2022) 117
Figure Global Campaign Management Software Market Size by Application (2017-2022) 118
Figure Global Campaign Management Software Market Size by Application in 2022 118
Table Global Campaign Management Software Market Size by Product (2017-2022) 119
Figure Global Campaign Management Software Market Size by Product (2017-2022) 119
Figure Global Campaign Management Software Market Size by Product in 2022 120
Figure Price Trend of Computers 129
Table Key Suppliers of Hardware 129
Figure Market Concentration Rate of Computers by Regions in 2016 130
Figure Developing Cost Structure of Campaign management software 130
Figure 2012-2016 USA Quarterly Employment Cost Index (ECI) 131
Figure 2012-2016 EU Quarterly Labor Cost Index 132
Figure (2011-2016) Japan Yearly Manufacturing Cash Earnings and Growth Rate 132
Figure 2011-2015 China Yearly Average Wage of Worker and Growth Rate 133
Figure Marketing Channels of Campaign management software 134
Figure World Real GDP Growth Rate Map 142
Table Major Region Real GDP Growth Rate (%) 142
Figure US GDP Development in 2006-2016 143
Table of US GDP Development Status 144
Table Research Programs/Design for This Report 149
Figure Bottom-up and Top-down Approaches for This Report 151
Figure Data Triangulation 152
Table Key Data Information from Secondary Sources 153
Table Key Data Information from Primary Sources 154
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