Consumer Goods

Global Business Travelers’ Online Shopping Habits, 2012–2013

  • CAN93883
  • 297 Pages
  • November 2012
  • Consumer Goods

SYNOPSIS
Global Business Executives Online Shopping Habits, 20122013 is a new report by Canadean that analyzes business executive trends in online retail and explores how opportunities and demand are set to change in 20122013. Furthermore, this report provides a comprehensive overview of online business executive visits and percentage contribution at online retail stores in 2012 including the average expenditure at online retail stores. Moreover, the report analyzes the purchasing trends based on business executives buying behavior and also identifies the significance of websites and electronic devices used for online purchases. In addition, this report outlines the key product categories preferred by the business executives through mobile shopping. Additionally, the report provides insight into the key factors that help promote online retailing and identifies the most important business executive concerns when purchasing from online stores. This report not only grants access to the opinions and behavior of business executives, but also examines their actions surrounding business priorities. The report also provides access to information categorized by age, gender and annual income.SUMMARY
Why was the report written?
This report is the result of an extensive survey drawn from Canadeans exclusive panel of global business executives. This report provides the reader with a definitive analysis of business executive trends in online retail and explores how opportunities and demand are set to change in 20122013. Furthermore, this report not only grants access to the opinions and purchasing behavior of online business executives, but also examines their expectations of total expenditure in online retail stores and necessary developments for better business executive footfall. The report also provides access to information categorized by age, gender and annual income.

What is the current market landscape and what is changing?
The average North American business executive expenditure per visit to online retail stores is US$79.

What are the key drivers behind recent market changes?
24X7 shopping, speedy shopping, and comparative prices are the significant reasons behind the growth in demand in online retailing as identified by the business executives from Asia-Pacific.

What makes this report unique and essential to read?
Global Business Executives Online Shopping Habits, 20122013 is a new report by Canadean that analyzes business executive trends in online retail and explores how opportunities and demand are set to change in 20122013. Furthermore, this report provides a comprehensive overview of online business executive visits and percentage contribution at online retail stores in 2012 including the average expenditure at online retail stores. Moreover, the report analyzes the purchasing trends based on business executives buying behavior and also identifies the significance of websites and electronic devices used for online purchases. In addition, this report outlines the key product categories preferred by the business executives through mobile shopping. Additionally, the report provides insight into the key factors that help promote online retailing and identifies the most important business executive concerns when purchasing from online stores. This report not only grants access to the opinions and behavior of business executives, but also examines their actions surrounding business priorities. The report also provides access to information categorized by age, gender and annual income.
SCOPE
Projects opinions and purchasing behavior of business executives, and examines their expectations of total expenditure in online retail stores and necessary developments for better business executive footfall.

Reveals the average global business executives expenditure per visit to online retail stores.

Uncover key challenges and opportunities in shopping at online retail stores and identify the key actions required to overcome the challenges.

Perceive the significance of planned and impulsive buying behaviors at online retail stores.

Identify key product categories purchased at online retail stores based on their shopping frequency.
REASONS TO BUY
Overall, 43% of European business executives stated that their planned online purchases ranged up to 81% and above, while 50% declared that their impulsive purchases are 20% and below.

In total, 90% of North American business executives mostly favor multi-brand websites when online shopping. In addition, single brand websites and auction sites are other popular types with 53% and 42% using these respectively.

The highest percentage of business executives from Asia-Pacific use a desktop computer, Laptop or Netbook, or mobile phone to research and purchase a product online.

European business executives identified unable to assess the product, insecure financial transactions and unprepared to pay delivery costs as the critical factors that prevent them from shopping online.

Business executives from North America always verify key attributes such as price, features, reviews, and special offers, while researching a product online. Conversely, delivery modes and return policy are rarely observed.
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