Consumer Goods

Global Beverage Survey 2013-2014 - Market Trends, Marketing Spend and Sales Strategies in the Global Beverage Industry

  • CAN62230
  • 129 Pages
  • May 2013
  • Consumer Goods
Synopsis
Global Beverage Survey 20132014: Market Trends, Marketing Spend and Sales Strategies in the Global Beverage Industry is a new report by Canadean that analyzes how brewing supplier companies media spend, marketing and sales strategies and practices, and business planning are set to change in 20132014. Additionally, this report presents comparative analysis between four years of survey results (wherever applicable). It provides the current size of the marketing and advertising budgets of global beverage industry supplier companies and their projected spending pattern, providing an insight into global marketing behaviour. In addition, the report identifies future growth prospects of global beverage industry buyers and suppliers, including expected change in M&A activity. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type, and size.
Scope
Project industry trends and revenue growth expectations in 2013, and understand business confidence to make informed business decisions.

Drive revenues by understanding future product investment areas and key growth regions.

Uncover key challenges and opportunities, and identify the key actions required to maintain and win buyer business.

Formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spending in the future. Better promote your business by aligning your capabilities and business practices with your customers changing needs.

Secure stronger customer relationships by understanding the behaviour and changing strategies of industry buyers.
Summary
Why was the report written?
This report is the result of an extensive survey drawn from Canadeans exclusive panel of leading global beverage industry executives. The report provides data and analysis on global beverage industry suppliers media spend, marketing and sales strategies, and practices and business planning within the global beverage industry. This report includes key topics such as media channel spending outlooks, media budgets, marketing agency selection criteria, business challenges, and sales tactics of leading suppliers within the global beverage industry. The report also identifies suppliers future growth, M&A, and investment expectations.Most secondary research reports are based on general industry drivers and do not understand the industry executives attitude and changing behaviours, creating a gap in presenting the business outlook of the industry. In an effort to bridge this gap, Canadean created this primary-research based report by gathering the opinions of multiple stake holders in the value-chain of the global beverage industry.

What is the current market landscape and what is changing?
According to survey results, 49% of supplier respondents are more optimistic about the revenue growth for their company in 2013.

What are the key drivers behind recent market changes?
Across the global beverage manufacturers industry, new products and services, improving operational efficiency, and to expand in emerging markets are the expected key changes in business structure in 2013.

What makes this report unique and essential to read?
Global Beverage Survey 20132014: Market Trends, Marketing Spend and Sales Strategies in the Global Beverage Industry is a new report by Canadean that that analyzes how brewing supplier companies media spend, marketing and sales strategies and practices, and business planning are set to change in 20132014. Additionally, this report presents comparative analysis between four years of survey results (wherever applicable). It provides the current size of the marketing and advertising budgets of global beverage industry supplier companies and their projected spending pattern, providing an insight into global marketing behaviour. In addition, it identifies future growth prospects of global beverage industry buyers and suppliers, including expected change in M&A activity. Furthermore, it identifies the key marketing aims of organizations and the sales strategies companies will adopt in order to adapt to market conditions in 20132014. Additionally, it aims to identify key amendments to marketing agencies that aid business generation, respondents criteria for marketing agency selection, and attitudes towards marketing and sales. This report not only grants access to the opinions and strategies of business decision makers and competitors, but also examines their actions surrounding business priorities. The report also provides access to information categorized by region, company type, and size.
ReasonsToBuy
Global beverage manufacturer respondents consider China, India, and Brazil to offer the largest growth potential among emerging markets in 20132014.

Pressure on margins, volatility and increase in input costs, and regulatory changes are the most immediate business concerns.

The projected average size of the global annual marketing budget for supplier companies in the beverage industry in 2012 was US$3.5 million, but this rose to US$3.9 million in 2013.

Corporate and brand websites was highlighted as a key investment area by 51% of supplier respondents, while 47% of respondents projected a strong investment growth in email and newsletters.

Overall, competitor and market intelligence research, customer intelligence and analytics, and CRM systems were identified as the marketing and sales solutions that most respondents expected to be invested in during 2013.
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