Food & Beverages

ForeSights: Grass-Fed Meat and Dairy

  • CAN376432
  • 15 Pages
  • May 2014
  • Food & Beverages
Summary
This ForeSights report was compiled according to Canadean's ForeSights methodology which aims to identify new concepts that could influence consumer trends or have a future commercial application in fast-moving consumer goods.


Synopsis
- Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.

- Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.

- Understand how new concepts and ideas fit into - or challenge - current consumer trends.

- Gain insight and inspiration for innovation programs and new product development.

ReasonsToBuy
- What does the term "grass-fed" mean, and how do definitions of the term tend to vary?

- Grass-fed meat and dairy products are claimed to be nutritionally superior to grain-fed products. In what ways are these products "better for you?"

- Global warming is increasingly associated with animal-based foods. Where does the grass-fed concept come in with regard to this important issue?

- How can the grass-fed concept avoid hot button issues pertaining to animal-based products like the use of growth hormones and antibiotics?

- What are some key challenges facing grass-fed meat and dairy going forward?

Key Highlights
Grass-fed meat and dairy is a more environmentally friendly and humane approach to producing meat and dairy products than conventional methods like factory farming. Research also shows that grass-fed meat and dairy products are nutritionally superior and more healthful than products produced from grain-fed animals.
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