Consumer Goods

ForeSights: Cooking Carbonates

  • CAN376677
  • 8 Pages
  • March 2015
  • Consumer Goods
Summary
Recipes that use carbonated soft drinks as an ingredient in foods ranging from cakes to meat marinades are a common feature on various social media platforms and the Internet. There is untapped potential to commercialize this trend and develop product lines that target the scratch-cooking and food-space.


Synopsis
- Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.

- Understand how the concept of cooking carbonates fits with current consumer trends.

- Gain insight and inspiration for repositioning carbonated soft drinks as a food ingredient.

ReasonsToBuy
- How can manufacturers reignite the stagnating carbonates market?

- What are the different avenues through which carbonated soft drinks can expand usage occasions?

- How can brands effectively market and promote carbonates as a food ingredient?

Key Highlights
65% of consumers who drink carbonated soft drinks cook an evening meal from scratch at least a few times a week.

Nearly a quarter of consumers rank familiarity with or trust in the name of the manufacturer or brand as the highest priority when choosing food and drinks. Co-branding with food manufacturers will thus reassure skeptical consumers and help expand the carbonates category's existing consumer base.
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