Consumer Goods

ForeSights: Connected Household Care

  • CAN420638
  • 18 Pages
  • February 2016
  • Consumer Goods
Summary
The changing consumer relationship with technology means that, to remain competitive, household care brands must consider engaging with this futuristic approach to FMCGs. Part of the ForeSights case study series, this title explores the potential of household care products to leverage growing consumer openness to the Internet of Things.

Key Findings
The changing consumer relationship with technology means that, to remain competitive, household care brands must consider engaging with this futuristic approach to FMCGs.Over a fifth of consumers already use tools like apps or wearable devices to monitor the cleanliness of their surroundings, with a further third open to doing so in the future.

Synopsis
"ForeSights: Connected Household Care" explores the potential of household care products to leverage growing consumer openness to the Internet of Things.

Your key questions answered:

- How can household care brands leverage the Internet of Things?

- Are consumers likely to be responsive to smart cleaning?

- Do other FMCG sectors have a place in the smart home of the future?

ReasonsToBuy
-Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.

-Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.

-Understand how new concepts and ideas fit into - or challenge - current consumer trends.

- Gain insight and inspiration for innovation programs and new product development.
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