Consumer Goods

ForeSights: Coffee Fruit

  • CAN376230
  • 8 Pages
  • April 2013
  • Consumer Goods
Summary
Coffee fruit is a "super-fruit" that is extremely high in antioxidants, helping to promote good health and protect the body against disease. This ForeSights report was compiled according to Canadean Consumer's ForeSights methodology, which aims to identify new concepts that could influence consumer trends or have a future commercial application in consumer packaged goods.


Synopsis
- Consider emerging opportunities and threats in the consumer packaged goods market and gain insight into potential future consumer behavior.

- Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.

- Understand how new concepts and ideas fit into - or challenge - current consumer trends.

- Gain insight and inspiration for innovation programs and new product development.

ReasonsToBuy
- What opportunities does coffee fruit present for the consumer packaged goods (CPG) industry?

- What challenges does the application of coffee fruit as an ingredient pose to CPG manufacturers?

- What does coffee fruit tell me about potential developments in consumer behavior?

Key Highlights
Coffee fruit has 30-40 times the phenolic antioxidant levels of other so-called "super-fruits" such as blueberries, acai, and pomegranates.

Coffee fruit is essentially a byproduct of coffee production. Despite its healthful properties, the fruit is left behind after the bean is extracted, with much of it currently going to waste.
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