This ForeSights report was compiled according to Canadean's ForeSights methodology, which aims to identify new concepts that could influence consumer trends or have a future commercial application in fast-moving consumer goods.
- Consider emerging opportunities and threats in the consumer packaged goods market and gain insight into potential future consumer behavior.
- Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
- Understand how new concepts and ideas fit into - or challenge - current consumer trends.
- Gain insight and inspiration for innovation programs and new product development.
- What is camu camu and what anti-aging benefits does it have?
- Why does camu camu have the potential to be used in anti-aging personal care goods, and what makes it different from other anti-aging ingredients?
Amazonian "superfruit" camu camu can work as a plant-based anti-aging ingredient, which appeals to a wide range of consumers, including vegetarians, vegans, and animal lovers.
Camu camu combines elements to be a successful anti-aging ingredient. Its attributes meet current consumer trends and demands in personal care products, and can be used in various items across different personal care product categories.