Consumer Goods

ForeSights: 3D Printing

  • CAN376229
  • 8 Pages
  • March 2013
  • Consumer Goods
Summary
3D printing makes three-dimensional solid objects from a digital model. The disruptive technology is on the brink of going mainstream in the manufacturing arena. This ForeSights report was compiled according to Canadean Consumer's ForeSights methodology which aims to identify new concepts that could influence consumer trends or have a future commercial application in consumer packaged goods.


Synopsis
- Consider emerging opportunities and threats in the consumer packaged goods market and gain insight into potential future consumer behavior.

- Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.

- Understand how new concepts and ideas fit in to - or challenge - current consumer trends.

- Gain insight and inspiration for innovation programs and new product development.

ReasonsToBuy
- Is 3D printing likely to replace traditional CPG manufacturing processes?

- What opportunities does 3D printing present for the CPG industry?

- What limitations does 3D printing impose on CPG manufacturers?

- What does the concept of 3D printing tell me about potential developments in consumer behavior?

Key Highlights
The personalization/customization benefits of 3D printing offer a potential platform for premiumization. This is supported by the fact that nearly half of global consumers consider personalized/customized benefits to be important when buying a luxury brand.

The concept of 3D printing was recently taken to a new, "smarter" level at the 2013 TED Conference in Los Angeles in February, when Massachusetts Institute of Technology lecturer Skylar Tibbits unveiled the concept of 4D printing.
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