Consumer Goods

Market Focus: Trends and Developments in the Skincare Sector in Russia

  • CAN85244
  • 41 Pages
  • February 2014
  • Consumer Goods
Synopsis
This report provides a concise overview of the Skincare market in Russia. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading companies within the market, allowing you to plan effectively for the future.
Scope
Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Skincare sector in Russia.

Key growth categories are highlighted by analyzing the market dynamics of five Skincare categories: Body Care, Depilatories, Facial Care, Hand Care, and Make-up Remover.

Market shares are provided for the leading brands across the Body Care, Depilatories, Facial Care, Hand Care, and Make-up Remover categories.

An overview of 20 trends in the Russian Skincare sector is provided, including primary 20 material and type, 20 closures, and outer 20.

Key future trends are highlighted and analyzed in order to identify opportunities and threats in the Skincare sector.
Summary
Why was the report written?
This overview of the consumer and market dynamics of the Russian Skincare sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
The Russian Skincare market will record positive, albeit slowing, growth during 2013-2018 in volume and local currency terms. The economic downturn has negatively impacted the mass Skincare segment, though premiumization is on a rise.

What are the key drivers behind recent market changes?
Russia is one of the fastest growing economies in Europe, with a stable macroeconomic situation. A growing middle class, with rising disposable income, is creating opportunities for premium 6 Products.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Russian Skincare sector. This allows for the rapid identification of key growth opportunities across five Skincare categories and their 20.
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