Consumer Goods

Market Focus: Trends and Developments in the Haircare Sector in Russia

  • CAN85557
  • 42 Pages
  • February 2014
  • Consumer Goods
Synopsis
This report provides a concise overview of the Haircare market in Russia. After reading this report, you will understand the size of the market, the economic, demographic, and behavioural trends that will drive its evolution, and the leading players within the market, allowing you to plan effectively for the future.
Scope
Analysis of consumer behaviour, economic conditions, and demography reveals emerging opportunities in the Haircare sector.

Key growth categories are highlighted by analysing the market dynamics of major Haircare categories.

Market shares are provided for the leading brands and private labels across Haircare categories.

An overview of 20 trends in the Russian Haircare sector is provided, including primary 20 material and type, 20 closures, and outer 20.
Summary
Why was the report written?
This overview of the consumer and market dynamics of the Russian Haircare sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
Russias Haircare market offers moderate growth opportunities; Haircare product sales in Russia are expected to grow at CAGR of 6.2% during 20072017. The countrys urban and young population are spending more on personal grooming products, including Haircare products, as they desire to look good and remain fashionable.

What are the key drivers behind recent market changes?
Older Young Adults with rising incomes will drive the overall market growth. Increasing consumer confidence among the high income category will further drive demand for premium products.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Russian Haircare sector. This allows for the rapid identification of key growth opportunities across major Haircare categories and their 20.
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