Consumer Goods

Market Focus: Trends and Developments in the Haircare Sector in Germany

  • CAN85238
  • 42 Pages
  • February 2014
  • Consumer Goods
Synopsis
This report provides a concise overview of the Haircare market in Germany. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading companies within the market, allowing you to plan effectively for the future.
Scope
Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Haircare sector in Germany.

Key growth categories are highlighted by analyzing the market dynamics of five Haircare categories: Conditioner, Hair Colorants, Perms &Relaxers, Shampoo, and Styling Agents.

Market shares are provided for the leading brands across the Conditioner, Hair Colorants, Perms &Relaxers, Shampoo, and Styling Agents categories.

An overview of 20 trends in the German Haircare sector is provided, including primary 20 material and type, 20 closures, and outer 20.

Key future trends are highlighted and analyzed in order to identify opportunities and threats in the Haircare sector.
Summary
Why was the report written?
This overview of the consumer and market dynamics of the German Haircare sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
Categories that are essential for hair health and hygiene such as Conditioner and Shampoo will register positive value and volume growth between 2012 and 2017. Conversely, less essential categories such as Hair Colorants and Styling Agents will decrease in value during the same period.

What are the key drivers behind recent market changes?
An aging population and increasing demand for natural products will drive sales of Haircare products between 2012 and 2017. Meanwhile, private label Haircare products are gaining importance and are poised for growth during 20122017. Poor consumer sentiment, brought about by the recent economic downturn, had led to consumers purchasing private label products in greater numbers as they offer greater volumes at a lower price.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the German Haircare sector. This allows for the rapid identification of key growth opportunities across five Haircare categories and their 20.
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