Consumer Goods

Market Focus: Trends and Developments in the Haircare Sector in China

  • CAN85237
  • 41 Pages
  • February 2014
  • Consumer Goods
Synopsis
This report provides a concise overview of the Haircare market in China. After reading this report, you will understand the size of the market, the economic, demographic, and behavioral trends that will drive its evolution and the leading players within the market, allowing you to plan effectively for the future.
Scope
Analysis of consumer behavior, economic conditions, and demography reveals emerging opportunities in the Haircare sector.

Key growth categories are highlighted by analyzing the market dynamics of major Haircare categories.

Market shares are provided for the leading brands and private labels across Haircare categories.

An overview of 20 trends in Chinese Haircare sector is provided, including primary 20 material and type, 20 closures, and outer 20.
Summary
Why was the report written?
This overview of the consumer and market dynamics of the Chinese Haircare sector allows new entrants and established players to gain rapid and comprehensive insight into the current state of the market and identify the key trends that will drive growth in the coming years.

What is the current market landscape and what is changing?
Despite high growth during the past few years, per-capita Haircare consumption in China remains low. Low penetration of Haircare products, high growth, and a large market size makes the Chinese Haircare sector an attractive market.

What are the key drivers behind recent market changes?
The most influential motivation is Changing Age Structures, which tracks products chosen to meet consumers age-specific needs, followed by Quality Seeking.

What makes this report unique and essential to read?
This report brings together consumer insight and market data to provide a comprehensive brief of the Chinese Haircare sector. This allows for the rapid identification of key growth opportunities across major Haircare categories and their 20.
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