Food & Beverages

Market Focus: Trends and Developments in the Confectionery Sector in Turkey

  • CAN158307
  • 36 Pages
  • October 2014
  • Food & Beverages
Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Turkish Confectionery sector. This allows for the rapid identification of key growth opportunities across major Confectionery categories and their packaging.

Key Findings
- Urbanization and product innovations will influence consumption of Confectionery products in Turkey

- Companies can leverage low cost of production and Turkey's strategic location

- Indulgence and the search for Better Value for Money are driving consumption in the Confectionery market

- Fun and Enjoyment and Personal Space and Time are other trends influencing consumption behavior in the Confectionery market

- Rising consumption of Chocolate will drive changes in packaging demand by 2018

Synopsis
The Chocolate category will continue to hold the largest share of the Turkish Confectionery market. Turkey is one of the fastest-growing countries among emerging economies and is the sixteenth largest economy globally. With a large young population base and rising disposable income, the consumption of Confectionery products is increasing in Turkey.

ReasonsToBuy
This overview of the consumer and market dynamics of the Confectionery sector allows new entrants and established companies to gain rapid and comprehensive insight into the current state of the market, and identify the key trends that will drive growth in the coming years.

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