Food & Beverages

Market Focus: Trends and Developments in the Confectionery sector in Chile

  • CAN158311
  • 38 Pages
  • October 2014
  • Food & Beverages
Summary
This report brings together consumer insight and market data to provide a comprehensive brief of the Chilean Confectionery market. This allows for the rapid identification of key growth opportunities across major Confectionery categories.

Key Findings
- The food Retail market in Chile is dominated by the large presence of international players such as Cencosud and Walmart. In Confectionery market distribution, Hypermarkets and Supermarkets is the leading retail channel with 40.2% market share, followed by Convenience Stores with a 28.7% channel share

- There is a growing demand for exclusive and premium Chocolates in urban areas due to the rising incomes of Chileans

- Chilean children and adults face obesity issues and efforts are being taken by the Chilean authorities to govern policies regarding food ingredients. Chileans increasingly prefer better for you alternatives and innovative products due to increasing health concerns

- Indulgence and Changing Age Structure are the major consumer trends in Confectionery market in Chile

- The majority of the Chilean population is below 30 years of age and this has led to the growth of innovative Confectionery products with unique ingredients

Synopsis
Indulgent Confectionery products catering to the age specific needs of consumers are driving growth in the Chilean market. Furthermore, with the rising of urban population and the affluent class, manufacturers are launching more premium Chocolates to cater to quality conscious Chileans. The most valuable category in the Chilean Confectionery market is Chocolate with a 66.8% market share and international brands such as Empresas Carozzi S.A. dominate the market share.

ReasonsToBuy
This report brings together consumer insight and market data to provide a comprehensive brief of the Chilean Confectionery market. This allows for the rapid identification of key growth opportunities across major Confectionery categories.

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