Pharmaceuticals

Flavor Appeal in Over-the-Counter Medication ; Flavor preferences and innovation opportunities

  • CAN378454
  • 18 Pages
  • January 2016
  • Pharmaceuticals
Summary
OTC innovation must move beyond health functionality alone to offer sensory benefits including taste and texture. As such, pharmaceutical companies are drawing inspiration from food and drink to broaden the options available to consumers to help overcome pill fatigue.

Key Findings
-Flavor preference is linked to perceived healthfulness with those ingredients consumers perceive most positively for health, such as honey and green tea, featuring among the most popular flavor options.

-Floral/herbal flavors dominate the preferences of OTC consumers globally, although North American consumers exert a greater preference for fruity flavors such as berry and grape.


Synopsis
Flavor Appeal in Over-the-Counter Medication offers insight into flavor preferences within the OTC category, and explores corresponding opportunities for flavor innovation. It identifies regional- and demographic-specific nuances between preferences that can help inform efforts to target new or existing consumers.

-CONSUMER INSIGHT: Access information from our consumer surveys to evidence the appeal of different flavors

-DRIVERS: Understand the key insights and trends that are growing the market

-INNOVATION: See the best examples of innovation, linked to clearly-identified trends


ReasonsToBuy
-Discover the most appealing flavors and flavor types in over-the-counter medication.

-Uncover insight into the key consumer segments that are most likely to be a key focus for innovation.

-Put flavor preferences into context by connecting them to specific consumer trends and needs.

-Gain inspiration for innovation programs and new product development.
Please Select Format

Enquiry About Report

Need More Information

Contact us
+ 1-800-910-6452
+1-971-202-1575
+91 20 66346066
--- or ---
help@bigmarketresearch.com

 

UPCOMING MARKET RESEARCH REPORTS

Global General Medicine Education Publishing Market (Type, Geography) Size, Share, Global Trends, Company Profiles, Demand, Insights, Analysis, Opportunities, Segmentation, Forecast (2013-2020)

General medicine is a branch of medicine that deals with diagnosis and treatment of diseases associated with internal organs. It is also called as Internal Medicine. General medicine education market has shown substantial growth due to the adoption of internal medicine as a career option by medical students.

January 2018| $5370 | Pre Book Price:$4699

Cancer Vaccine Market Global Scenario, Market Size, Outlook, Trend and Forecast, 2015- 2024

Cancer vaccines are biological response modifiers. These vaccines work by stimulating or restoring the immune system�s ability to fight against infections and diseases. It is used either as stand-alone therapies ...

January 2018| $4995 | Pre Book Price:$4371

World Active Pharmaceutical Ingredient (API) Market - Opportunities and Forecasts, 2014 - 2020

Increase in Abbreviated New Drug Applications (ANDA) over the past years has fostered the demand for API market. Furthermore, Indian companies making increased entries related to Drug Master File (DMF) ...

January 2018| $5370 | Pre Book Price:$4699

Anterior Uveitis Asia-Pacific Market Research Report, 2014 - 2020

Anterior uveitis is an eye inflammation that involves middle layer of the eye specifically, iris (colored part of the eye) and ciliary body (adjacent tissue). Untreated anterior uveitis results in ...

January 2018| $2850 | Pre Book Price:$2494

Nanomedicine Asia-Pacific Market Research Report, 2014 - 2020

Nanomedicine is the applied branch of nanotechnology. Application of nanomedicines ranges from nonmaterial to nanoelectronic and in the near future, it could possibly expand to molecular nanotechnology. Biological, pharmaceutical and ...

January 2018| $2850 | Pre Book Price:$2494

Autoimmune Disorders Treatment Asia-Pacific Market Research Report, 2014 - 2020

Graves disease, Multiple sclerosis, Myasthenia gravis, Rheumatoid arthritis, Pernicious anemia and Systemic lupus erythematosus are the most prevalent types of autoimmune disorders. The prevalence of autoimmune diseases is high in ...

January 2018| $2850 | Pre Book Price:$2494

2018 © Copyright Big Market Research

View Pricing >>