Food & Beverages

Flavor Appeal in Juices

  • CAN376796
  • 17 Pages
  • June 2015
  • Food & Beverages
Summary
This report provides an understanding of the most appealing flavor types within the juice category and outlines consumer preferences for individual flavors within those types. It highlights key opportunities for flavor innovation within the category by offering a "deep dive" into regional, demographic, and country-specific nuances using insight from Canadean Consumer's 2015 Q2 global survey.


Synopsis
- Includes proprietary data from Canadean Consumer's 2015 Q2 global survey.

- Offers a "deep dive" into demographic and regional nuances in flavor preferences for juice.

- Provides inspiration from product examples that showcase best-in-class flavor innovations in juice.

- Delivers insight into the appeal of individual flavors within popular flavor types in the juice category.

ReasonsToBuy
- Which flavor type in the juice category is the most appealing to consumers?

- Which countries and demographics present opportunities for flavor innovation in juice?

- What factors encourage trial of new juice flavors? Does this vary by age?

- How does the appeal of individual flavors stack up against each other within a flavor type?

Key Highlights
Consumers steer towards vegetable flavors as they get older. For example, risk-averse seniors find tomato-flavored juice more appealing than people in other age segments.

Asia and Australasia is the most experimental region, with strong desire for floral and veggie flavors. Meanwhile, 46% of Brazilians who prefer tart/sour flavor in juice say that grape is their favorite of these.
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