Consumer Goods

Ethnicity-Specific Beauty in Europe ; Looking beyond Caucasian consumers on the continent

  • CAN374221
  • 22 Pages
  • December 2015
  • Consumer Goods
Summary
The rapidly expanding ethnic diversity of European markets is creating important opportunities to serve these consumers with tailored beauty and grooming solutions. Brands can no longer view consumers on the continent as a single homogenous group and must take into account their differing concerns and requirements to create a more inclusive offering.

Key Findings
-Europeans today are highly individualistic, with over half agreeing that they like to stand out from the crowd. Therefore, embracing ethnicity-specific differences such as skin tone and hair texture is becoming highly important to these consumers in doing so, particularly with reference to their heritage.

-Expressing this individuality is also increasingly validated by the growing focus on the natural beauty of a widening range of ethnicities in the media. This is fueling the search for products that can enhance the natural appearance of ethnic minority customers in terms of factors such as skin tone and hair texture.

Synopsis
-Ethnicity-Specific Beauty in Europe examines the evolving face of the European consumer and the implications this has for brand innovation. With multiculturalism on the continent anticipated to grow rapidly into the foreseeable future, this creates a positive environment in which brands can benefit from such actions.

-CONSUMER INSIGHT: Data analysed from Canadeans consumer surveys delivers a clear picture of the European consumer and ethnicity-specific attitudes.

-DRIVERS: Understand the key insights, societal drivers, and trends that are growing the market.

-INNOVATION: See the best examples of innovation and recommendations for brands operating in the market.

ReasonsToBuy
-Highlights specific beauty/grooming concerns unique to different ethnicities.

-Identifies key drivers that are creating this opportunity in the market.

-Identifies interesting new and emerging concepts, products, and ideas on offer across product formulation, positioning, and marketing across key beauty categories.

-Gain insight and inspiration for innovation programs and new product development.
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