ICT Media

Enterprise LBS Market in SEA 2016-2020

  • TEC528190
  • 61 Pages
  • April 2016
  • ICT Media
About Enterprise LBS Market in Southeast Asia

LBS use geographic information system (GIS) technology and the Internet to track the location of users. User-initiated LBS requires an Internet connection to obtain location information and provide search results. Location-enabled mobile devices include smartphones, tablets, PNDs, and location-enabled in-dash devices fitted in vehicles.
LBS are used for finding places and routes, tracking, obtaining traffic updates and real-time directions, LBA, location-based shopping, location-enabled searches, and location-based infotainment. These services have a broad range of applications across industry sectors such as retail, automotive, manufacturing, healthcare, oil and gas, and aviation.
Most enterprises in domains such as retail, logistics, and food processing use location-based search and advertising platforms to minimize operational costs. Increasing competition in the business environment and lower margins are prompting enterprises to focus on a more targeted form of advertisement that would increase operational efficiency and profitability.

Technavios analysts forecast the enterprise LBS market in Southeast Asia to grow at a CAGR of 60.18% during the period 2016-2020.

Covered in this report
The report covers the present scenario and the growth prospects of the enterprise location-based services (LBS) market in Southeast Asia for 2016-2020.

The market is divided into the following segments based on technology:
Indoor LBS
Outdoor LBS

Technavio's report, Enterprise LBS Market in Southeast Asia 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
Foursquare
Google
HERE
Singtel
TomTom

Other prominent vendors
Advanced Info Service
Burpple
Celcom Axiata Berhad
Digi Telecommunications
Globe Telecom
HungryGoWhere (Singtel)
IndoorAtlas
Insiteo
Micello
Picky
PT Indosat
PT XL Axiata
Qualcomm Technologies
Ruckus Wireless
ShowNearby
Smart Communications
Telkomsel (Singtel)
Total Access Communication
U Mobile
Waze (Google)
Yelp
YOOSE

Market driver
Adoption of proximity-based advertising
For a full, detailed list, view our report

Market challenge
Security and privacy concerns
For a full, detailed list, view our report

Market trend
Integration of location-based search with social networking websites
For a full, detailed list, view our report

Key questions answered in this report
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

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